MAC Iowa

Currently I am a senior in college with a major in communication studies, emphasis in public relations, and I have a minor in international business. I’ve also taken 3 semesters of statistics courses and studied abroad in France. Is this a strong college background to start to work in market research? What are some entry-level jobs that I should look for in market research/marketing? Would a marketing internship help prepare me for a career in market research? Other suggestions please?

I am also looking into market research as a career. Based on the info. that I’ve gathered so far I may be able to help you. You sound very well-rounded and the fact that you studied abroad speaks very highly in the eyes of a possible recruiter. It sounds like you have a very good background for market research b/c you took quantitative classes as well as qualitative. If your french language skills are good then that definitely will make you look more competitive in the job market. Most market research jobs you’ll find are in managerial positions. What I’ve seen as job titles for entry-level (that your education would fufill at this pt.) market research positions are research assistant, research analyst, etc. These employees will usually assist the Project Manager or Director in carrying out assignments. To answer your other question–of course an internship in market research would help you step your foot in the door. I’m realizing in this field you really need a advanced degree to secure a position in the field. Here are few websites you can use as references as well as possible sources for seeking job opportunities.
http://www.marketresearchcareers.com/index.cfm
http://www.mra-net.org/
http://www.iseek.org/sv/Careers?id=13000:100369

Hopefully, I was of some help to you. : )

What is the BEHAVIORAL APPROACH to market segmentation

it is defining different groups of your target based on their bahaviors…ie. this group likes to go to the movies, this like prefers to stay home and watch DVDs, this group prefers to hit the bars.

Please recommend me an email marketing reputable service or company, that offers the automated messages in spanish.
Thanks!

hmmmm

Are there any professional certifications (i.e. PMP, CFA, CPA etc.) for marketers? Please don’t suggest degrees (i.e. MBA, MMR, MS etc.).

There aren’t any commonly-accepted ones. At one point a number of years ago, the American Marketing Association instituted a Certified Professional Marketer exam, and I had one student who qualified and passed it, but I don’t know if they still offer it, and it certainly never became a generally-accepted standard.

Plese suggest me how can i start an advertising company in a smalll town.

I’d learn how to spell first, plus learn proper grammer; are you making a statement or asking a question of yourself?

I’m looking for advertising budgets of different liquor companies (so I can come up with a median) for doing a feasibility analysis for an advertising agency geared towards the liquor industry. The data would preferably be from Canada, however, US numbers are alright too, as I realize the information is hard to find. (that’s why I came here!)

Thank you for any help you can provide!

It depends on the brand:

The advertising budget of schlitz: Hiring a few girls to drink a beer in front of other people.

The advertising budget of budweiser: 60-100 million

I need to know if I can deduct the mortage payment on a business. Our business mortage is a commercial loan and only the business is on it. Or, is only the interest on the business deductable. If so, would it be in our best interest for the business to rent from us this year?

The business can only deduct interest expense. If you own the property personally, and the loan is in your personal name (OK if business is a co-borrower), then the business could deduct the entire payment as rent expense. However, you’d then have a separate schedule on your tax return for this commercial real estate. You’d show the rent payment as income, and then deduct the interest expense there. If the business is an S-Corp then shouldn’t be much of a difference either way. . .

If you’re a business owner with commercial real estate, you really should have a CPA (or experienced tax accountant) prepare your taxes. . . .

Oh, you can’t deduct the entire loan payment, as principal paid is a repayment of money lent to you!

What is the best website to find the whole amazon promotion codes list updated in real-time?

For amazon coupon codes, a website called "amazon discount center" http://www.tophotdeal.com/amazon-discount-finder/ is a good one to get a whole list of amazon coupon codes , but it is not in real-time.
It also allows you to search amazon discount deals by discount range from 10% off to 90% off.

You can also try http://www.retailmenot.com to find the amazon coupon code list, but there is only a few of codes and not a complete list.

i want to work in either radio promotions or in a record company promoting artists. what kind of degree do i need in order to do this?

It might impress an employer if you have a marketing degree, minor in communications, something like that, but that’s not really the story.

Promotions is sales, and that takes, drive, desire, ingenuity, people skills, etc. You don’t need a degree for that, just an opportunity. If you can’t get a break in your chosen field, start at a retail outlet or some other sales position, develop your resume, then go for what you really want again.

There are immense numbers of people with degrees that can’t do what you aim to do; employers know this; they want results, so get on with it. Can you start on a commission basis based on your results only? It depends a lot on how badly you want it.

We all know that industrialized countries at a stage in their development have tended toward branding; it seems branding has a role in economic development.

Please let me know where on Internet I can find some academic/scientific information about branding and its role in industrialization/economic development.

Additionally I want to find references explaining the experience of developing countries (Korea, China,…) in this regard .

Go to knowthis.com for info on branding or any marketing related topic. See the latest marketing stories on the right of the screen. Here are some links.

http://www.allaboutbranding.com/index.lasso?article=420
http://www.earthspeak.com/IFC-World%20Bank%20Impact%20article.pdf#search=%22Branding%20in%20developing%20countries%22