Archive for July, 2009

Can market research professionals help me get into this field?

I have a master’s degree in international business from UK and currently live in california. Also I have taken a course in market research online. I want to know what skills are required to get into this field as I am a fresher. I specially wnat to know what mathematical skills I need to work [...]

What are advantages and disadvantages of mass market against segmentation?

Benefit of segmentation - targeted ( and herefore cheaper) advertising.

What is integrated marketing communication service on advertising?

INTEGRATED MARKETING COMMUNICATION SERVICES
A significant trend in the advertising industry is to combine all of the above services under one roof. These one-stop service agencies bring together service providers so that the client needs only to use their firm to receive all of the marketing support s/he requires. Specific advantages and disadvantages of these arrangements [...]

Any Network Marketers looking to build a solid business with a company that has been #1 for 50+ years?

Please, only serious answers….. People who know and understand the concept of network marketing. Thanks for your time.
I’m not sure I understand exactly what the question is. Or is it a question?
Are you looking for a company with a 50 year track record? To join for yourself? Or are you [...]

How does one become an Accounts Executive in an advertising company?

Please do not mention hard work and dedication, because I know I have both and I am not there yet. I want the exact steps!
First step is to complete a 4-year degree. If you’re still in school, take as many classes as you can in marketing, strategic planning, etc., as those skills will be needed [...]

What type of advertising would be good for dog kennells?

My girlfriend is setting up her dog kennel’s and was wondering if anybody knew a good way for advertising for people to see that her service is there we are situated in Ireland.And if anbody knows a good advertising company and if anybody does advertising cards or anything like that would be great thank you.
You [...]

If I start a business where do I get the merchandise- if I wanted to start selling digital cameras?

I have taken some business courses but I don’t really know where to go to get the merchandise, the type of business I wanted to start was a business selling digital cameras and equipment. Would I just have to contact the manufacture directly? Can anyone help me and give me suggestion on starting a retail [...]

How should I go about starting a small wrestling promotion?

I’m interested in starting a small wrestling promotion with my friends. We figure we can build up a small audience and web-cast it to grow in popularity. Also, the biggest problem would be a location we could hold our events. Any advice on how to obtain the equipment, the costs, and how to solve the [...]

What are the most creative promotions,giveaways,or in-game entertainment you’ve seen/experienced?

What are the best or most creative promotions, giveaways, or in-game entertainment you’ve seen or experienced in any sport? For that matter, which are the worst you’ve seen as well? Which sports/teams do a better job at giveaways and promotions?
Are there any ideas for promotions that you’ve never seen but always thought would be worthwhile?
For [...]

What facilitation techniques are there to explore branding issues?

We’re putting together brand exploration workshops with retail and travel organizations.
I’m looking for specific exercises or questions to help clients better understand both the current state of their brand and to help them explore how they want their brand to evolve. Book references are great.
Books about brand identity, management, and strategy:
Building Brand Identity: A [...]