Archive for July, 2009

How much do I charge for a market research project for a company?

A company has approached me to conduct a market research yielding results on target market potential, price ranges for services, competative environment, forecasting of profits & costs, etc…how much does something like this cost? I have only done this type of project as part of my job included in my salary in full time [...]

How much do I charge for a market research project for a company?

A company has approached me to conduct a market research yielding results on target market potential, price ranges for services, competative environment, forecasting of profits & costs, etc…how much does something like this cost? I have only done this type of project as part of my job included in my salary in full time [...]

Why is it important to segment the market (market segmentation) according to the consumer’s location?

please explain why..
thank you!
Short answer: Marketing Accuracy.
Segmentation by location allows for the formation of subgroups, where people within that subgroup share more than one distinct characteristic where product need is concerned, and will likely respond to a predetermined marketing strategy.

How would you describe the demographic market segmentation of San Miguel light?

1. age
2. gender
3. location
4. education
5. occupation
6. income
Market segmentation information of big companies such as Philippines’ San Miguel Corp for their SanMig Light beer is usually proprietary and is not made public. Afterall, making it public like putting it up on the web will make the product an easy prey for their competitors.
Plus they spend [...]

What is the difference between service marketing process and product marketing process?

A service marketing process differs from the traditional product marketing process in that the nature of services is very different from that of products. Services are intangible, meaning they cannot be held or examined prior to use, they are inseparable, meaning the service cannot be separated from the service provider, and they cannot be [...]

How could I perform my job very well as a service marketing representative of a car dealership in Qatar?

Take the initiative to TALK to the customers for a while. That’s who you will be targeting for your marketing, eh!

what types of information do credit card companies sell to marketers?

If the data is not sold by credit card firms themselves, then by whom and, typically, for how much?
Nothing if you tell them not to or everything if you don’t and the price varies depending upon how much each a/c is worth credit wise.

What is the biggest problems mlm and network marketers face? Also what solution have you found to work best?

Thank you for you participation. I am currently doing a report and would love to do a phone interview with you and feature you answers in the report.
That the company does not really sell a product or service but sells a non-attainable dream.
I have dealt with hundreds of MLM people and they are all [...]

Why would some advertising company want to buy blogs/sites that have high traffic?

And if so, will the blogger be parted with his/her own blog forever and let them change the look and do whatever they want?
Thanks for answering!
They want to purchase ad space in a place with high traffic, because high traffic = high visibility for thier ads, and a high likelihood that someone they would like [...]

Anyone know of a good Advertising company that’s looking for an Administrative Assistant?

My major is Advertising, and I’m looking to get my foot into the door and see what the Advertising world is like. I want to learn about all types so I can eventually find a medium. I’ve had office experience and I think for now this is the best way, while I’m still [...]