Archive for August, 2009

what is the difference between product segmentation and market segmentation?

MArket segmentation is you divide the market in to homogeneous segments. this can be done in several ways.
1. Demographic - Eg: personal income, gender, Age etc
2. Geographic - based on where you live, where you shop etc
3. life style - based on certain life styles of the ppl
Product segmentation is where you segement different products [...]

Sales / Marketing staff in service company - what should i learn?

Hi.
I’m a 23 years old female n jus graduated. I’d like to start my career as a sales or marketing staff in a service company. I’m interested in Tourism field, n currently working in a good airline.
Can you suggest me what should i learn if i want to be the marketing or sales staff of [...]

What Pakistani marketers need to be competitive in local market?

300 words
no. nob ed

Looking for local advertising company to make a local tv ad in Brisbane Australia?

I am starting up a small biz here in Brissie And i wanted to know what companies make those small and local ads here. Even the cheesey ones lol
Hi Jenni-Lee,
I have found a link for you to Eden Creative in NSW, who may be able to assist you. You might like to give them [...]

What do you guys think of outdoor advertising? Is it a pollution or a good way for companies to advertise?

In details, is all about the commercialization of public space for private gain? Should outdoor advertising be banned?
Are you talking about billboards, or more widely to the light signage that goes on the sidewalk beside premises as well?
Both, IMO, should be much more strictly regulated, they are unsightly, and usually contain too much information for [...]

What business credit cards are not attached to my personal credit?

Hello, I am trying to find out how to build my business credit without being attached to my personal credit score. I would like to know if anybody has information regarding what credit cards are available to do this. I would love any free information or links to sites that can tell me how [...]

Where can I find reliable airline promotion codes or discounts?

We are flying from Detroit to Dallas on 11/20/09-11/22/09 and the cheapest I can find a flight per person with tax is $320. I wanted to know if there is any promotion coded out there that will bring my flight price down a bit. I don’t care what airline it would be for. I am [...]

Should I continue working for a promotions company?

The promotions company I work for expects me to travel, using my own car, sometimes as far as 800 miles away. Sometimes they pay for lodging, sometimes not. I have had to buy a lot of different clothing for different projects. When I was hired, they told me I could make a lot [...]

What is emotional branding? Is it just a special kind of mindshare branding, or is it completley different?

I have to set out a power point presentation including examples etc. if anyone has any ideas on how best to set it out it would be much appreciated
cheers mate. may see if i can get the book from library
I have had a look at beveridge world newsletter had a few interesting articles.I am looking [...]

Market Research Made Easy

The key to any successful business is understanding your customers. BizLaunch Expert Andrew Patricio explains the keys of market research.
Duration : 0:2:47