I am about to jump off the 3rd floor of my current "contractor" job
If anyone knows of a good opportunity, please let me know. Ive had 10 years experience in the Market Research industry. My last job was as Director of the coding and translations division. Ive been looking everywhere, not many hiring. Thought [...]
in other words, does Wal-Mart tailor its products to specific geographic markets and regions, or do they just sell the same stuff all across the country?
They tailor their products to who the consumer is in the region. I’ve heard that Wal-Marts in Colorado stock a lot more organic items than they do in say, [...]
Is there a given name for the kind of offer customer service representatives give to customers who are contemplating canceling their current service? (Such as offering a lower monthly rate or throwing in extras to discourage a customer from canceling a cable subscription.)
There are sections in a call center designed to save a client or [...]
Marketers need to understand consumer "decision trees" so that they can innovate and position their products to cater to customers’ most important needs. This helps to maximize their chances of success.
For example, if you think about carbonated beverages, the first consumer decision might be cola vs. uncola, followed by diet vs. regular, followed by [...]
Define an example of the product which is advertised differently just because of the segmentation.
e.g. an motor bike company advertises in rural and urban areas
when they advertise in urban area, they describe its milleage and fuel consumption
when they advertise in rural area, they describe its powerfull engine, durability, shocks etc.
Have a look at Nintendo [...]
I am trying to sell my home in a somewhat declining neighborohood in Nashville, TN. It is listed with an agent. She advertises in the little home magazines you find in the food stores and the Bob Parks catalog. Of course it is on MLS, and there is a little sign out front with a [...]
I just started my own carpet and janitorial cleaning business in the memphis, tn area. I do commercial, residential and vehicles. What are some successful ways to get contracts and market my business to get more business?
Offer a buy something and get something for free promotion.
People love free stuff.
Maybe a free room cleaning or [...]
I am trying to start a domestic cleaning business. Although I have estimated the revenue that potentially I can achieve, these are only estimates. What I really need is real data from surveys and market research. looking on the web this can be expensive! And at this early stage its too [...]
Right now, there is not a specific market segmentation for vegetable oil. Your best bet would be to look for companies that produce vegetable oil.
Which do you think is easy on the marketer? What do marketers have to overcome when marketing services?
It’s definitely more difficult to market services because they are never the same. If two consumers go to the same massage therapist for the same "type" of massage, it wont be exactly the same. Services [...]