What should the advertising company conclude at the 5% level of significance?
An advertising company wants to determine if the cartoons series Voltes V, appeals to male viewers more than to female viewers. Based on random telephone interviews,it was found that 23 out of 48 males and 41 out of 90 females watch the series regularly. What should the advertising company conclude at the 5% level of significance?
For this problem we will use the Chi-squared distribution.
We would expent the percentages to be equal ie 0.4637 each, thus we would expect 22.26 males and 41.74 females to watch the program, we use this to calculate the Test statistic D^2
D^2 = SUM((Expected - observed)^2 / Expected)
= (22.26 - 23)^2/22.26 + (41.74 - 41)^2/41.74
=0.0246 + 0.0131
=0.0377
The Chi-Squared value for 1 degree of freedom at the 5% significance level is 3.841, thus 0.0377 is not larger than 3.841, thus we can conclude that gender has no effect on the viewership.
What promotion mix categories are being used on the Internet to promote products and services?
Considering promotion mix categories such as advertising, personal selling, direct marketing etc. I belive all of them are being used in a combined fashion. I just can’t think of specific examples. Would it be like when you buy a computer from Dell’s website it offers you to buy other products and accessories? Is that correct?
An example of personal selling is when those annoying pop ups come up asking if you want to chat with a customer service person.
Direct marketing is selling directly from a web site, not just using it to promote products. Dell would be an example of direct marketing.
Sales promotion would be offering accessories free or at a special price with an order of a laptop, as an example.
Direct mail (e-mail) is used a lot by Amazon - they track your searches and purchases on Amazon’s web site and then send emails with products similar to those you have bought in the past (same topic of a book, for instance, or same artist for CDs or MP3s)
Is taking a list of business contacts from an employer and using them to start a business a crime in NJ?
An employee with access to a database of client addresses and phone numbers recently quit, taking with her a printed copy of business contacts. Is using this list to start a business of her own a crime in the state of New Jersey?
yes it is a crime in most places. besides being highly immoral to boot.
but it could depend on any contract of employment terms of service.
there could be a loophole allowing you to do this legally.
who are 4ward promotions and what do they do?
I have an interview at 4ward promotions. and i would like to find out more about what do they do? are they just door to door sales? or something more?
The fact that you have an interview and don’t know what they are says it all. They seem to convince prospective "employees" that they can earn big money - but in fact you become part of a "team" which spends approx 10 hours each day selling to the public on pre-arranged pitches. You get NO PAY, just commission and you have no expenses assistance for all the travel you are required to do. They make you sign a "contract" saying that you are basically self-employed.
The one thing they Do offer is a bit of "training" and some encouragement. Other than that - it’s up to you. So far I’ve earned £15.00 in 3 days. Hmm!!
explain how business to business bases differ from consumer bases in market segmentation?
(explanation of similarities and differences between business to business bases and consumer bases in market segmentation)
They are not that much different. With both you are trying to understand your buyers persona profiles and behavioral hot buttons.
With both I would advise the fewer segments you use the better
Does your marketing website service make a difference in search engine results? Like who you use to create it?
I have blinkweb currently, but just wondering if I more popular used company like GoDaddy would make a difference in search engine results/traffic?
The site itself is what matters.
Is all of the on page SEO done correctly?
Is everything as search engine friendly as it can be?
Is there an .xml site map?
Is there good quality content that Google would be proud to
send visitors to?
Where you have it built is not the question.
How it’s built is.
How does cross promotion principle work for malls?
Does lessee cover some expenses for cross promotion or the make takes care of everything to provide like with a lot of people? Is there any scheme or something?
Usually it’s targeted toward a demographic that both stores or products share, there’s really no scheme, say a company like the Limited has a promotion. They also own Bath and Body works as well as Victoria’s Secret… So if you can make money at one business, why not fluff the other businesses as well, or say there’s Tree Top Apple Sauce and Frigo’s Cheese Sticks, the two products can both easily fit into a lunchbox for the little one… Both companies win if there’s a special offer or coupon…