Archive for December, 2009

What should the advertising company conclude at the 5% level of significance?

An advertising company wants to determine if the cartoons series Voltes V, appeals to male viewers more than to female viewers. Based on random telephone interviews,it was found that 23 out of 48 males and 41 out of 90 females watch the series regularly. What should the advertising company conclude at the 5% level of [...]

What promotion mix categories are being used on the Internet to promote products and services?

Considering promotion mix categories such as advertising, personal selling, direct marketing etc. I belive all of them are being used in a combined fashion. I just can’t think of specific examples. Would it be like when you buy a computer from Dell’s website it offers you to buy other products and accessories? Is that correct?
An [...]

Is taking a list of business contacts from an employer and using them to start a business a crime in NJ?

An employee with access to a database of client addresses and phone numbers recently quit, taking with her a printed copy of business contacts. Is using this list to start a business of her own a crime in the state of New Jersey?
yes it is a crime in most places. besides being highly immoral to [...]

who are 4ward promotions and what do they do?

I have an interview at 4ward promotions. and i would like to find out more about what do they do? are they just door to door sales? or something more?
The fact that you have an interview and don’t know what they are says it all. They seem to convince prospective "employees" that they can earn [...]

explain how business to business bases differ from consumer bases in market segmentation?

(explanation of similarities and differences between business to business bases and consumer bases in market segmentation)
They are not that much different. With both you are trying to understand your buyers persona profiles and behavioral hot buttons.
With both I would advise the fewer segments you use the better

Does your marketing website service make a difference in search engine results? Like who you use to create it?

I have blinkweb currently, but just wondering if I more popular used company like GoDaddy would make a difference in search engine results/traffic?
The site itself is what matters.
Is all of the on page SEO done correctly?
Is everything as search engine friendly as it can be?
Is there an .xml site map?
Is there good quality content that [...]

How does cross promotion principle work for malls?

Does lessee cover some expenses for cross promotion or the make takes care of everything to provide like with a lot of people? Is there any scheme or something?
Usually it’s targeted toward a demographic that both stores or products share, there’s really no scheme, say a company like the Limited has a promotion. They also [...]