Marketing, Advertisting & Communication in Iowa

I am looking for any useful information on branding a business.
Here is an article on the theories behind banner advertising. It includes information on branding, ad campaigns, online banners and focusing on a targeted audience vs. wide reach: http://www.banner-advertising.info/banner_advertising_theory/
Here’s an article I just stumbled upon. Talks about how brands use live content to appear as [...]

I have an interview lined up for a non-creative position (business development) with a branding agency. They specialize in branding, design, advertising, pr, etc…Is a suit too formal for this type of environment? I’ve never interviewed with an ad agency before so I’m not sure what the typical dress code is. Any advice is appreciated!
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