Describe a Product of Company, which is advertising differntly for the different segments for same prduct??
Define an example of the product which is advertised differently just because of the segmentation.
e.g. an motor bike company advertises in rural and urban areas
when they advertise in urban area, they describe its milleage and fuel consumption
when they advertise in rural area, they describe its powerfull engine, durability, shocks etc.
Have a look at Nintendo - the DS and the Wii
They advertise differently for boys, for girls and most recently, for older people (see their brain-training promotions especially).
J
Have a look at Nintendo - the DS and the Wii
They advertise differently for boys, for girls and most recently, for older people (see their brain-training promotions especially).
J
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Lots of things like this exist. Hair colour is one. Women are sold on shine, condition and the allure of beautiful hair. Men get to hide the gray and get their youthful vigour and confidence back.
Look at the names commonly used on fragrances. Do you think the name AXE was intended for women?
An experiment was done many years ago with 2 brands of cigarettes; Sportsman and Eve. Most women preferred Eve and most men preferred Sportsman. Oddly enough, they were identical cigarettes, packaged a different way.
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