Comments on: Describe a Product of Company, which is advertising differntly for the different segments for same prduct?? http://www.maciowa.com/advertising-company/describe-a-product-of-company-which-is-advertising-differntly-for-the-different-segments-for-same-prduct Marketing, Advertisting & Communication Thu, 17 May 2012 20:21:53 +0000 http://wordpress.org/?v=2.7 hourly 1 By: Larry M http://www.maciowa.com/advertising-company/describe-a-product-of-company-which-is-advertising-differntly-for-the-different-segments-for-same-prduct/comment-page-1#comment-8244 Larry M Tue, 29 Sep 2009 16:52:59 +0000 http://www.maciowa.com/advertising-company/describe-a-product-of-company-which-is-advertising-differntly-for-the-different-segments-for-same-prduct#comment-8244 Lots of things like this exist. Hair colour is one. Women are sold on shine, condition and the allure of beautiful hair. Men get to hide the gray and get their youthful vigour and confidence back. Look at the names commonly used on fragrances. Do you think the name AXE was intended for women? An experiment was done many years ago with 2 brands of cigarettes; Sportsman and Eve. Most women preferred Eve and most men preferred Sportsman. Oddly enough, they were identical cigarettes, packaged a different way.<br><b>References : </b><br> Lots of things like this exist. Hair colour is one. Women are sold on shine, condition and the allure of beautiful hair. Men get to hide the gray and get their youthful vigour and confidence back.

Look at the names commonly used on fragrances. Do you think the name AXE was intended for women?

An experiment was done many years ago with 2 brands of cigarettes; Sportsman and Eve. Most women preferred Eve and most men preferred Sportsman. Oddly enough, they were identical cigarettes, packaged a different way.
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]]> By: Destiny Angel http://www.maciowa.com/advertising-company/describe-a-product-of-company-which-is-advertising-differntly-for-the-different-segments-for-same-prduct/comment-page-1#comment-8243 Destiny Angel Tue, 29 Sep 2009 16:32:59 +0000 http://www.maciowa.com/advertising-company/describe-a-product-of-company-which-is-advertising-differntly-for-the-different-segments-for-same-prduct#comment-8243 Have a look at Nintendo - the DS and the Wii They advertise differently for boys, for girls and most recently, for older people (see their brain-training promotions especially). J<br><b>References : </b><br> Have a look at Nintendo - the DS and the Wii

They advertise differently for boys, for girls and most recently, for older people (see their brain-training promotions especially).

J
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