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Mini Augmented Reality.swf

an advertising campaign for the automotive company MINI. Where the user holds the ad in front of a webcam and sees an animated 3D MINI “pop-up” on the page.

Duration : 0:1:23


[youtube HTYeuo6pIjY]

This entry was posted on Wednesday, July 15th, 2009 at 3:31 am and is filed under advertising company. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

24 Responses to “Mini Augmented Reality.swf”

  1. Just requires a …
    Just requires a webcam so any user that has one will be able to do this. The reciever program can even be done in flash so that’s another hindrance gone :)

  2. My understanding is …
    My understanding is that ANY 3d app that can export OBJ files & JPG textures is pretty able to be used for AR. I’m going to be using zbrush & C4D for my business’s AR research.

  3. ridiculo es alguien …
    ridiculo es alguien que a esta idea novedosa como nuevo soporte Publicitario le llama “ridiculo”

  4. Wow.. the …
    Wow.. the ARvertising moment had come! Marketing will change view point from no on..
    cheers

  5. hey check out my …
    hey check out my channel for augmented reality in modern day!

    in video games

  6. ridiculos.
    ridiculos.

  7. nice marketing
    nice marketing

  8. wow! a great …
    wow! a great campaign! looking forward to other campaigns like this! ^_^

  9. iewable by …
    iewable by 0,0000001% of users :)

  10. The barcodes are …
    The barcodes are the augmented reality markers from metaio. They can be recognized using the Unifeye SDK software.

  11. Fake! (i’m kidding) …
    Fake! (i’m kidding)

    =D

  12. Sirpakuuskuus on July 15th, 2009 at 3:31 am

    Porngroove music. …
    groove music. gotta love it.

  13. christianRakete on July 15th, 2009 at 3:31 am

    Only on Internet …
    Only on Internet Explorer? Haha … BMW sucks!

  14. spankdatmonky on July 15th, 2009 at 3:31 am

    lol. so podias ser …
    lol. so podias ser tu! grande tono!

  15. mini is
    mini is

  16. I also want it.
    I …
    I also want it.
    I wanna check out.

  17. theonlyreallaz on July 15th, 2009 at 3:31 am

    here’s a link to it …
    here’s a link to it:
    tiny cc/hALv4

    BTW making it just for Explorer is stupid:

    Microsoft to users: “don’t switch browsers”
    (…)
    “Microsoft is downplaying the vulnerability, despite moving quickly to get the patch ready, and it issued a statement through its PR firm yesterday, which we found hilarious: “To date, the impact on Microsofts Australian customers has been minimal and Microsoft is not advising Internet Explorer users to switch browsers.”

  18. Whoa!!! they used …
    Whoa!!! they used Blender for if!

  19. Does anyone have …
    Does anyone have that barcode?

  20. 671rAsTaGuAmBoI4LyPh on July 15th, 2009 at 3:31 am

    why does mac suck …
    why does mac suck mr fanboy?

  21. Mac sucks anyways …
    Mac sucks anyways stop whining little internet kid.

  22. billyzelsnack on July 15th, 2009 at 3:31 am

    McMahon and Tate …
    McMahon and Tate FTW!

  23. doesn’t work on a …
    doesn’t work on a Mac = are you kidding me????
    You have to use Internet Explorer to do this… :( At least make it Firefox compatible

  24. yabadabadingdong on July 15th, 2009 at 3:31 am

    ok so where can I …
    ok so where can I get the page to print out and what’s the website to get it working?

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