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Advertising - What psychological tricks do they use?

What principles the sales industry uses to change your social reality
(Excerpt from a psychology documentary about “Social Reality” with Philip Zimbardo)

Duration : 0:3:49


[youtube XtvHNfomZL8]

This entry was posted on Thursday, June 25th, 2009 at 1:26 am and is filed under advertising. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

25 Responses to “Advertising - What psychological tricks do they use?”

  1. turn off your tv …
    turn off your tv its all lies to make you feel like your not worthy or scare you into spending money and giving up your freedom

  2. HEAR HEAR!!! well …
    HEAR HEAR!!! well said.

  3. Are you are kid??? …
    Are you are kid??? SO naive… 5% profit margin??? Why would they bother…money better left in the bank and accrued interest.
    It’s way way way way way way way more than 5%.

    I agree with you on one point… fear is a great tactic, it even got USA to change mind about war on Iraq after 9/11. I dont care who it was staged by all i know is the fact that the opinion polls changed after that day.

  4. Nice try. Keep it …
    Nice try. Keep it up check out esteembpo + com for social media marketing. GFHT

  5. the availability …
    the availability principle sounds like what they might be doing with gasoline in order to make us pay any price they set because of the scarcity when in reality theres still plenty of petroleum.

    shit you never know dont

  6. Nice try. Keep it …
    Nice try. Keep it up check out esteembpo + com for social media marketing. rtgdfg

  7. JohnnyRock2000 on June 25th, 2009 at 1:26 am

    Profit margins for …
    Profit margins for most retailers is about 5%. Increase usual sales by 10% is therefore a big deal….so if a sales technique only works with a few individuals they will still use it because it makes a difference. Fear tactics work well to boost sales.

  8. Now there’s new ad …
    Now there’s new ad with Magic, Dr. Jay, and Charles Barkley. It’s better than this one from back in the day.

  9. ahhaha Magic is a …
    ahhaha Magic is a fool.hah

  10. That was a gay …
    That was a gay laugh by magic, bird and the doc; but that’s so classic to see the tree of them together in an ad.

    Still a corny ad though.

  11. lol i bought a 42″ …
    lol i bought a 42″ Plasma HD for 600€

  12. The American dream …
    The American dream is what pushes sales and through this materialism it is easy to take advantage of poeples emotion using phsycology…There is no “tricks” just the manipulation of ones endorphins…American society has been brainwashed to think that buying the “wants,” even if it is prioritized over the “needs” may make oneself happier through the acceptance or “fitting in.”

  13. hayyygurlhayyy on June 25th, 2009 at 1:26 am

    Interesting, but …
    Interesting, but it’s psych101

  14. 1000 ing euro? …
    1000 ing euro? daaaaaammmmmnnnnn

  15. just think of HD tv …
    just think of HD tv! do we really need it? we are told that we do…and me and my boyfriend, broke students (i a psychology student!) spent 1000 euro on a widescreen sony tv. its great, but we’re in debt now still, and all cos we were brainwashed. i gonna sue sony.

  16. I personally cannot …
    I personally cannot stand the dirty tricks used in advertising nowadays, there is not a single ad i’ve seen that doesn’t include the next line: “buy NOW” Its just too… i don’t know i like to think of it as rude.. its like they are trying to say “JUST $@$@# BUY IT IT!”

  17. 1:00 he needs book …
    1:00 he needs book ends.

  18. hey u really a …
    hey u really a buddist?

  19. Awareness is the …
    Awareness is the key to live a happy life. It`s complete, when you stop taking “yourself” as the point of reverence.
    Starting being aware of how you treat yourself (body, mind, soul) is the first step to this goal.

  20. I had learned all …
    I had learned all this in my psycho class but somehow I forgot it all till I watched this video –> its like eventhough we know all those tricks in the back of our mind,its hard to be aware of them when they are being used tho

  21. old skoooooool
    old skoooooool

  22. He’s a psychologist.
    He’s a psychologist.

  23. funkyplayer4212 on June 25th, 2009 at 1:26 am

    This guy is a …
    This guy is a complete scumbag. He sales out is human race everyday, and knows he is doing it.

  24. I base my …
    I base my overstanding of truth on the ancient and universal principles of MA’AT
    I read this everyday.

    1) The Principle of Psycho kinesis
    “MIND is, thought; the universe is a mental creation. This first great Principle embodies the idea that “All is Mind.”

    I accidently posted #2 twice (my mistake below)

  25. I base my …
    I base my overstanding of truth on the ancient and universal principles of MA’AT

    1) The Principle of Correspondence
    “As above, so below; as below, so above.” This Principle embodies the idea that there is always a correspondence or correlation between the laws and phenomena of the various levels of being and life.
    This aphorism, “As above, so below; as below, so above,” gives one the means of solving many a mysterious paradox and hidden secrets of nature.

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