Comments on: Do those little sponsor advertising spots found on sport uniforms/cars really work? http://www.maciowa.com/advertising/do-those-little-sponsor-advertising-spots-found-on-sport-uniformscars-really-work Marketing, Advertisting & Communication Mon, 26 Dec 2011 09:48:47 +0000 http://wordpress.org/?v=2.7 hourly 1 By: catastrophekid http://www.maciowa.com/advertising/do-those-little-sponsor-advertising-spots-found-on-sport-uniformscars-really-work/comment-page-1#comment-8185 catastrophekid Wed, 23 Sep 2009 17:13:59 +0000 http://www.maciowa.com/advertising/do-those-little-sponsor-advertising-spots-found-on-sport-uniformscars-really-work#comment-8185 This answer is brought to you by Budweiser - the King of Beers! yes<br><b>References : </b><br> This answer is brought to you by Budweiser - the King of Beers!

yes
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]]> By: Tuesday H http://www.maciowa.com/advertising/do-those-little-sponsor-advertising-spots-found-on-sport-uniformscars-really-work/comment-page-1#comment-8184 Tuesday H Wed, 23 Sep 2009 16:43:59 +0000 http://www.maciowa.com/advertising/do-those-little-sponsor-advertising-spots-found-on-sport-uniformscars-really-work#comment-8184 Hi There, Its the idea of getting extra free publicity that is often available during sporting events. Photographers and media camera tend to feature sports idols in their uniform. People being people will idolise the stars and they will look at who is sponsoring what. Most of the time it does not directly translate into sales but rather will lead to sales. The brand recall factor will help. Look at F 1 , Warsteiner beer is not sold everywhere in the world but since it is one of the main sponsors for F1 McLaren , Its penetration into other areas in the world is easier. Johnny Walker whiskey sales have been improving since it sponsored F1 too. The are accorded status as official partner and this can be used in their merchandise. Even Nasa allows some product to mention that it is being used by NASA. As far as top ten company will lose ground if the don't sponsor, it is more likely that they competition will gain ground that they are worried about. Moreover , its all business expenses that can be tax deductable. I hope this answers help you to see the other side of the fence. BTW if it doesn't work, why the fuss about keeping ciggarettes ads away from sports :) Good Luck<br><b>References : </b><br> Hi There,

Its the idea of getting extra free publicity that is often available during sporting events. Photographers and media camera tend to feature sports idols in their uniform. People being people will idolise the stars and they will look at who is sponsoring what.

Most of the time it does not directly translate into sales but rather will lead to sales. The brand recall factor will help. Look at F 1 , Warsteiner beer is not sold everywhere in the world but since it is one of the main sponsors for F1 McLaren , Its penetration into other areas in the world is easier.

Johnny Walker whiskey sales have been improving since it sponsored F1 too. The are accorded status as official partner and this can be used in their merchandise.

Even Nasa allows some product to mention that it is being used by NASA.

As far as top ten company will lose ground if the don’t sponsor, it is more likely that they competition will gain ground that they are worried about.

Moreover , its all business expenses that can be tax deductable.

I hope this answers help you to see the other side of the fence.

BTW if it doesn’t work, why the fuss about keeping ciggarettes ads away from sports :)
Good Luck
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]]> By: lilmama24 http://www.maciowa.com/advertising/do-those-little-sponsor-advertising-spots-found-on-sport-uniformscars-really-work/comment-page-1#comment-8183 lilmama24 Wed, 23 Sep 2009 16:14:59 +0000 http://www.maciowa.com/advertising/do-those-little-sponsor-advertising-spots-found-on-sport-uniformscars-really-work#comment-8183 somebody saw it. your asking about them.<br><b>References : </b><br> somebody saw it. your asking about them.
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