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How does an advertising online business work?

I’ve been curious to know the inner mechanisms of an online advertising agency. What do they do? They pay anyone who put one of the company’s ads on their website? … How do they get clients? In sum, how do they work?

Thank you for your help.
So companies lick ValueClick and ClickAgents work the same way?

There’s publishers and then there’s advertisers. They both meet at the online advertising website. If I’m an advertiser I’ll go to them with the content of my ad and pay them money to place that ad. If I’m a publisher I’ll go there to place ads on my own website, taking a percentage of the money. Google is the biggest advertiser. They take 99.9999% of the money. Others will offer 10%+, depending on the popularity of the website.

This entry was posted on Saturday, January 15th, 2011 at 3:57 am and is filed under advertising. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

One Response to “How does an advertising online business work?”

  1. There’s publishers and then there’s advertisers. They both meet at the online advertising website. If I’m an advertiser I’ll go to them with the content of my ad and pay them money to place that ad. If I’m a publisher I’ll go there to place ads on my own website, taking a percentage of the money. Google is the biggest advertiser. They take 99.9999% of the money. Others will offer 10%+, depending on the popularity of the website.
    References :
    http://www.treidr.com/
    http://slapstart.com/2010/05/treidr/

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