Comments on: How does the role of advertising differ in industrial and consumer advertising? http://www.maciowa.com/advertising/how-does-the-role-of-advertising-differ-in-industrial-and-consumer-advertising Marketing, Advertisting & Communication Mon, 26 Dec 2011 09:46:56 +0000 http://wordpress.org/?v=2.7 hourly 1 By: wineboy http://www.maciowa.com/advertising/how-does-the-role-of-advertising-differ-in-industrial-and-consumer-advertising/comment-page-1#comment-8101 wineboy Tue, 15 Sep 2009 23:06:59 +0000 http://www.maciowa.com/advertising/how-does-the-role-of-advertising-differ-in-industrial-and-consumer-advertising#comment-8101 Looks like another homework question to me.<br><b>References : </b><br> Looks like another homework question to me.
References :

]]> By: TIM C http://www.maciowa.com/advertising/how-does-the-role-of-advertising-differ-in-industrial-and-consumer-advertising/comment-page-1#comment-8100 TIM C Tue, 15 Sep 2009 22:59:59 +0000 http://www.maciowa.com/advertising/how-does-the-role-of-advertising-differ-in-industrial-and-consumer-advertising#comment-8100 Will add to the answer above... Consumer advertising is also used to build emotional imagery for a brand - as well as inform people of the product.<br><b>References : </b><br> Will add to the answer above…

Consumer advertising is also used to build emotional imagery for a brand - as well as inform people of the product.
References :

]]> By: jacjoyce http://www.maciowa.com/advertising/how-does-the-role-of-advertising-differ-in-industrial-and-consumer-advertising/comment-page-1#comment-8099 jacjoyce Tue, 15 Sep 2009 22:34:59 +0000 http://www.maciowa.com/advertising/how-does-the-role-of-advertising-differ-in-industrial-and-consumer-advertising#comment-8099 THIS IS NOT A CATCH-ALL ANSWER, MERELY A GUIDELINE 1. to inform, create interest and to ultimately induce a consumer to finalize a pruchase decision 2. among other things including all of the above, but the audience is highly specialized and holds prior knowledge of your product, concept, etc. 3. Consumer advertising focuses more on broadcasting a message to the widest audience posisble. 4. Audience is main difference, also the medium. Consumer will try to find a larger audience in an attempt to create sales via mass media. Industrial mostly focuses on smaller audience in advertisiments within specific trade magazines, locations, programs, etc.<br><b>References : </b><br>B.A. Advertising THIS IS NOT A CATCH-ALL ANSWER, MERELY A GUIDELINE
1. to inform, create interest and to ultimately induce a consumer to finalize a pruchase decision
2. among other things including all of the above, but the audience is highly specialized and holds prior knowledge of your product, concept, etc.
3. Consumer advertising focuses more on broadcasting a message to the widest audience posisble.
4. Audience is main difference, also the medium. Consumer will try to find a larger audience in an attempt to create sales via mass media. Industrial mostly focuses on smaller audience in advertisiments within specific trade magazines, locations, programs, etc.
References :
B.A. Advertising

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