Killing Us Softly 3: Advertising’s Image of Women
http://www.mediaed.org
Jean Kilbourne’s pioneering work helped develop and popularize the study of gender representation in advertising. Her award-winning Killing us Softly films have influenced millions of college and high school students across two generations and on an international scale. In this important new film, Kilbourne reviews if and how the image of women in advertising has changed over the last 20 years.
With wit and warmth, Kilbourne uses over 160 ads and TV commercials to critique advertising’s image of women. By fostering creative and productive dialogue, she invites viewers to look at familiar images in a new way, that moves and empowers them to take action.
Duration : 0:6:36
[youtube _FpyGwP3yzE]
The goal of …
The goal of Feminism is NOT to bash men, but yo gain the same RIGHTS as men!
I am black, so I do …
I am black, so I do not need a tan, I have a six pack, and a muscular body. And even if I wasn’t muscular I wouldn’t envy a muscular guy since I could always workout myself. The difference between men and women is that a woman would complain about a body that she could easily have if she puts in the work, while a man would actually go work out if he so desired.
All your umptions are baseless, and wrong. It is foolish to ume something about someone you have no knowledge of.
Just what word did …
Just what word did I misspell? And so I do not have perfect grammar on youtube, who really cares? I like to insult people, if you do not like it, tough . You have no ideal how educated I am, and insulting people a lot has no correlation to IQ at all! However their is a correlation between low IQs and religious people. I wonder where you fall?
Now, I’m sure you …
Now, I’m sure you will resort to calling me names for this post…am I or just stupid? And when you do, you will have proved my entire point. Have a great life and I’ll pray for you, because you certainly need divine intervention in your life. Get educated. Ignorance isn’t attractive.
That said, if you, …
That said, if you, who I ume are male, or at least someone believes he is a real man, felt as though you were being constantly compared to some sexy, tanned, guy with six-pack abs and perfect hair who was wearing a thong that accentuated his 9-plus inch member, you might decide to “complain” a little bit, too, when all the women who looked at you felt you just didn’t measure up. Which, by the way, I’m pretty sure you don’t with an attitude like that.
Before you have the …
Before you have the right to call someone else “dumbshit” or “retarded,” you should probably learn to spell, & to punctuate & use correct grammar. Even then, it’s just a crude way to get your point across. If you were more educated, you’d be able to express yourself w/o resorting to name calling. Obviously, you feel inadequate physically, emotionally, and educationally inadequate and this is the only way you know how to express yourself…by posturing.
I have came to the …
I have came to the conclusion that feminist are retarded. I did not get this ideal from the media, I got this ideal from dumbshit feminist like this one, and all of them which I argued with. I love how feminist complain about the “unrealistic” portrayal of women in the media. Well if it is unrealistic you have to be a real idiot to ume that men are going to use that to measure women.
I swear feminism is just for stupid ugly women to get attention.
For more and more …
For more and more guys the objectification of women is way of countering the threat of feminism. Its the easiest way to rally opposition.
Stupid video. Ads …
Stupid video. Ads merely address our inner instinctual needs, they don’t shape them.
BRILLIANT!
THANX A …
BRILLIANT!
THANX A LOT for this very clever video!
this is SO true. …
this is SO true. every other advertisement i see is a way to improve myself. hair, body hair, makeup, skin, weight, clothes, and some people wonder why women/girls are so insecure these days. we are expected to be perfect, not human.
i saw this video in …
i saw this video in sociology today and didnt get the chance to say how dissapointed i am with our country and that we need to do better than this sexist crap we see everyday. this is an outstanding video and i give it 2 thumbs up.
There is positive …
There is positive images and promotion of women, but many times this form of promotion is ignored. I made a product to promote great women in history and it is next to impossible to sell, yet the acclaim I have received for it is beyond belief. I can easily make a product to show women as sex objects and can make a killing, with women making part of the buying consumer base. This debate has to go beyond just talk and people must help support those trying to to break the stereotypes.
tell others to …
tell others to ignore me all the while you keep track of my every comment and RESPOND TO IT. HYPOCRASY your ( and most women’s) field of expertise. I don’t masturbate to . I don’t even watch that crap. Thanks for making lame umptions about me. YOU are sooooo OPEN MINDED!
Hehe, will do! * …
Hehe, will do! *ignores the masturbating pea-brain Daig1sun*
Daig1sun is an …
Daig1sun is an a-hole who trolls around YT misunderstanding videos because of his tiny pea-brain, and then writes some vulgar, childish rant about it. Just ignore him and he’ll go back to masturbating to ….his field of expertise.
If it is “sooo …
If it is “sooo ing boring”; why are you on YT watching clips as this one?
This is not about victimization, but rather targeting how we all get affected by the media, which in turn shapes the way we tend to categorize people. Toggle off capslock btw.
yes, we should all …
yes, we should all victimize ourselves because we are too stupid to think for ourselves. ONLY THEN, can you truly be open minded.( THAT WAS MORE THAN ONE SENTENCE BY THE WAY)!
again with the …
again with the whole let’spin all women’s problems on men,,, GOD THIS SOOO ING BORING
yeah in the world …
yeah in the world of capitalism and big profit that is what you get. Our economic and political institutions are fraudulent in nature so therefore our culture is fraudulent. In order to solve these problems we have to redesign our cutlure and our values because in a monetary system you will never find solutions to problems that affect society. The one thing that drives everyone’s interest is money. So you can’t expect decency and ethics from this sort of thing.
Agreed!
Agreed!
hats off to Jean …
hats off to Jean Kilbourne’s speech. it’s something every advertiser, every model working in the advertising business needs to think and act
hats off Jean Kilbourne. god bless
Why go after …
Why go after advertising when you can instead educate the indoctrinated children?
Nice try. Keep it …
Nice try. Keep it up check out esteembpo + com for social media marketing. FGHRT
I agree. This is …
I agree. This is tragic indeed.