What are the disadvantages of advertising?
I have to talk about the disadvantages/drawbacks of advertising (for the advertiser and the consumer) but I can only think of a couple (.e.g advertising is expensive to produce and it encourages people to get into debt). What other drawbacks are there?
Yes you are correct, it is indeed expensive, other disadvantages of advertising is/are, less catchy it is less potential customers will come, low budget advertisement are often disregarded by the consumer, consumer is a perfectionist, so if the advertisement is not that perfect no potential customer/s will buy your product or go on what you are advertising. These are examples of the disadvantages of advertising. Hope that I helped!
Quite a lot of them actually:
1. The strong objection and arguments against the advertising is that it is a costly function. It is generally criticized that the cost of advertising to too high and that such high cost is covered by the selling price of the advertising goods. Advertisement is considered as an indirect cost which is added in the distribution expenses.
2. Some advertisers cleverly create a misleading impressions of their goods. They present a very rosy picture of their products, before the consumers with the object of increasing their sales.
3. Advertisement restricts the competition among the products. Big industrialists and manufacturers may exercise their monopolistic control over the market with the help of advertisement technique which is always against the public interest.
4. Small firms cannot properly advertise their products due to limited resources. But on the other side entire market is controlled over by great advertisers. It becomes impossible for small firms to continue their business in the business field so small firms disappear form the market.
5. Creating unrequited desire
Another objection is that advertising influences the mind of public. It creates the desire and taste for new products which are not actually necessities of life and income of consumers will not let them enjoy.
6. Misuse of advertising
Some beautiful switch lights hoardings, posters and moving pictures are fixed generally in front of some important road for places which have been harmed by the misuse of advertising. Glaring red neon lights have actually been hazards at certain cross roads.
Some Miscellaneous objections:
(a) Inferior quality of goods are introduced in the market to deceive the consumers.
(b) The new firm having limited resources cannot compete with a already established big firms, with the help of advertising.
(c) A large firm can divert demand from one product to another with the help of advertisement.
(d) Consumer’s choice is greatly injured by the advertisement.
(e) As advertising is a comparatively new art so certain media of advertisement is ineffective and inefficient than it could be.
References :
Yes you are correct, it is indeed expensive, other disadvantages of advertising is/are, less catchy it is less potential customers will come, low budget advertisement are often disregarded by the consumer, consumer is a perfectionist, so if the advertisement is not that perfect no potential customer/s will buy your product or go on what you are advertising. These are examples of the disadvantages of advertising. Hope that I helped!
References :