Are Metro Radio in Newcastle in the process of re-branding to Heart?
The music they play sound nothing like Heart’s playlist but they use the slogan ‘more music variety’ which is Heart’s catchphrase! I thought all the stations re-branding to Heart have already done so, though.
So if they aren’t re-branding then they have stolen someone else’s slogan, which is illegal!
As above Metro are owned by Bauer and Heart is owned by Global, so a rebrand to Heart is unlikely.
As for stealing someone else’s ideas, there is no such thing as an original idea in commercial radio.
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November 11th, 2009 at 3:08 pm
haven’t listened to that since i was at school. hopefully if they change it they might sack alan robson and people won’t have to listen to ‘eeeehh alan i don’t know what to do’ questions anymore.
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November 11th, 2009 at 3:43 pm
I can confirm that Metro Radio is not in the process of re-branding to Heart.
Trust me, I am in the know and what I say is fact.
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I am a radio presenter.
November 11th, 2009 at 4:07 pm
Metro Radio is owned by Bauer Radio (ex EMAP). The Heart brand is owned and operated by a different company called Global radio. I don’t think Metro Radio is rebranding. As for the slogan it depends if Global radio registered it as being their own.
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November 11th, 2009 at 4:28 pm
As above Metro are owned by Bauer and Heart is owned by Global, so a rebrand to Heart is unlikely.
As for stealing someone else’s ideas, there is no such thing as an original idea in commercial radio.
References :