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Are Metro Radio in Newcastle in the process of re-branding to Heart?

The music they play sound nothing like Heart’s playlist but they use the slogan ‘more music variety’ which is Heart’s catchphrase! I thought all the stations re-branding to Heart have already done so, though.

So if they aren’t re-branding then they have stolen someone else’s slogan, which is illegal!

As above Metro are owned by Bauer and Heart is owned by Global, so a rebrand to Heart is unlikely.

As for stealing someone else’s ideas, there is no such thing as an original idea in commercial radio.

This entry was posted on Wednesday, November 11th, 2009 at 9:33 am and is filed under branding. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

4 Responses to “Are Metro Radio in Newcastle in the process of re-branding to Heart?”

  1. haven’t listened to that since i was at school. hopefully if they change it they might sack alan robson and people won’t have to listen to ‘eeeehh alan i don’t know what to do’ questions anymore.
    References :

  2. I can confirm that Metro Radio is not in the process of re-branding to Heart.

    Trust me, I am in the know and what I say is fact.
    References :
    I am a radio presenter.

  3. Metro Radio is owned by Bauer Radio (ex EMAP). The Heart brand is owned and operated by a different company called Global radio. I don’t think Metro Radio is rebranding. As for the slogan it depends if Global radio registered it as being their own.
    References :

  4. As above Metro are owned by Bauer and Heart is owned by Global, so a rebrand to Heart is unlikely.

    As for stealing someone else’s ideas, there is no such thing as an original idea in commercial radio.
    References :

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