Essay writing on analysing sensory branding of a product. Any suggestions on which product should I pick?
I’m struggling with which product to pick for my essay. I can’t just choose a brand as it’s too broad. I need a particular product that is easy to start with. Thank you very much.
You could try motorcycles like Harley Davidson. Or Apple computers, in both cases, sound is a key element here.
You can also check out (Garnier) Fructis products. They all have a fresh smell, and consistent.
Those are the products where the senses are not where it is about, but play a huge role.
My personal way(research) is also to determine the senses for the brand in relation to the consumer by the use of archetypes. Stated by Mark & Pearson (The Hero and the Outlaw). Based on Jung’s earlier work. Very interesting perhaps to give it a look into it.
Good luck
You could try motorcycles like Harley Davidson. Or Apple computers, in both cases, sound is a key element here.
You can also check out (Garnier) Fructis products. They all have a fresh smell, and consistent.
Those are the products where the senses are not where it is about, but play a huge role.
My personal way(research) is also to determine the senses for the brand in relation to the consumer by the use of archetypes. Stated by Mark & Pearson (The Hero and the Outlaw). Based on Jung’s earlier work. Very interesting perhaps to give it a look into it.
Good luck
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