Hello guys, I know corporate names and branding are important to MNC but what are their roles in advertising?

I am confused with their role in advertising.

Marketing and advertising go hand in hand. A company’s name and brand (marketing strategy) are carefully chosen based on a number of factors related to their target audience. A company’s advertising then serves a dual role, driving traffic/sales as well as reinforcing the brand and generating awareness.

This entry was posted on Monday, September 7th, 2009 at 3:04 pm and is filed under branding. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

One Response to “Hello guys, I know corporate names and branding are important to MNC but what are their roles in advertising?”

EL Block Creative Studios on September 7th, 2009 at 8:38 pm

Marketing and advertising go hand in hand. A company’s name and brand (marketing strategy) are carefully chosen based on a number of factors related to their target audience. A company’s advertising then serves a dual role, driving traffic/sales as well as reinforcing the brand and generating awareness.
References :
Owner | EL Block Creative Studios

Marketing, Advertisting & Communication in Iowa