How does tyopgrapohy and graphics help in the branding process?
By branding I am talking about the branding which is done on the Web by site owners to for recogintion.
The choices on colors, typefaces, leading and spacing, element design, whitespace and margins all work together to guide the viewer’s perception of the web site as a brand. For example, lots of whitespace and strong vertical design elements convey a high-end, sophisticated and well-established brand. Diagonal lines and curves, closely filled space, etc. can be used to appeal to less sophisticated individuals or to suggest a contemporary attitude. These are just two simple examples of course; the possibilities are endless. The choice of typeface specifically is a very important one. The subtle differences in serif shapes and character relationships very strongly influence our subconscious attitudes about the brands we associate those typefaces with.
The choices on colors, typefaces, leading and spacing, element design, whitespace and margins all work together to guide the viewer’s perception of the web site as a brand. For example, lots of whitespace and strong vertical design elements convey a high-end, sophisticated and well-established brand. Diagonal lines and curves, closely filled space, etc. can be used to appeal to less sophisticated individuals or to suggest a contemporary attitude. These are just two simple examples of course; the possibilities are endless. The choice of typeface specifically is a very important one. The subtle differences in serif shapes and character relationships very strongly influence our subconscious attitudes about the brands we associate those typefaces with.
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