Marketing, Advertisting & Communication in Iowa

Google TechTalks
May 24, 2006

Jared Spool
Founding Principal, User Interface Engineering

Jared M. Spool is founder of User Interface Engineering, the largest usability research organization of it’s kind in the world. If you’ve ever seen Jared speak about usability, you know that he’s probably the most effective and knowledgeable communicator on the subject today. He’s been working in the field of usability and design since 1978, before the term “usability” was ever ociated with computers. ABSTRACT
What’s the most effective way to strengthen a brand on the internet? Recent research shows that it isn’t using traditional branding techniques. In fact, those tried-and-true methods can…

Duration : 0:46:59

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