Comments on: What are some unsuccessful branding efforts? http://www.maciowa.com/branding/what-are-some-unsuccessful-branding-efforts Marketing, Advertisting & Communication Tue, 22 May 2012 00:53:26 +0000 http://wordpress.org/?v=2.7 hourly 1 By: Terry B http://www.maciowa.com/branding/what-are-some-unsuccessful-branding-efforts/comment-page-1#comment-9560 Terry B Mon, 12 Apr 2010 03:09:59 +0000 http://www.maciowa.com/branding/what-are-some-unsuccessful-branding-efforts#comment-9560 When Chevy introduced the Nova in Mexico, they kept the brand name "Nova" for the product. But "No va" means "doesn't go" in Spanish. Some local research before launching the Nova in Mexico would have avoided that disaster! There are several more branding mishap stories (see link below), but of course anytime the general public can't remember the name of a product, a branding issue has occurred.<br><b>References : </b><br>http://consumerist.com/2007/03/4-biggest-corporate-branding-disasters.html When Chevy introduced the Nova in Mexico, they kept the brand name "Nova" for the product. But "No va" means "doesn’t go" in Spanish. Some local research before launching the Nova in Mexico would have avoided that disaster!

There are several more branding mishap stories (see link below), but of course anytime the general public can’t remember the name of a product, a branding issue has occurred.
References :
http://consumerist.com/2007/03/4-biggest-corporate-branding-disasters.html

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