what are the problem faced by the companies having multi branding ?

if some companies have multi brands , then what are the problem faced ?

From personal experience of having worked for an organisaiton who had multiple brands I guess the main problem we faced was trying to make each brand stand out as a separate entity yet looking as part of the same organisational banner. This was quite a challenge, but if you get the marketing strategy and concepts right it can be done quite well. I think Cadbury’s and Kellogg’s are a perfect example.

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One Response to “what are the problem faced by the companies having multi branding ?”

K on December 23rd, 2009 at 6:03 am

From personal experience of having worked for an organisaiton who had multiple brands I guess the main problem we faced was trying to make each brand stand out as a separate entity yet looking as part of the same organisational banner. This was quite a challenge, but if you get the marketing strategy and concepts right it can be done quite well. I think Cadbury’s and Kellogg’s are a perfect example.
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