what are the problem faced by the companies having multi branding ?

if some companies have multi brands , then what are the problem faced ?

From personal experience of having worked for an organisaiton who had multiple brands I guess the main problem we faced was trying to make each brand stand out as a separate entity yet looking as part of the same organisational banner. This was quite a challenge, but if you get the marketing strategy and concepts right it can be done quite well. I think Cadbury’s and Kellogg’s are a perfect example.

One Response to “what are the problem faced by the companies having multi branding ?”

  1. From personal experience of having worked for an organisaiton who had multiple brands I guess the main problem we faced was trying to make each brand stand out as a separate entity yet looking as part of the same organisational banner. This was quite a challenge, but if you get the marketing strategy and concepts right it can be done quite well. I think Cadbury’s and Kellogg’s are a perfect example.
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