http://www.maciowa.com/branding/what-are-the-problem-faced-by-the-companies-having-multi-branding Marketing, Advertisting & Communication Tue, 10 Aug 2010 11:12:21 +0000 http://wordpress.org/?v=2.7 hourly 1 http://www.maciowa.com/branding/what-are-the-problem-faced-by-the-companies-having-multi-branding/comment-page-1#comment-8568 K Wed, 23 Dec 2009 11:03:59 +0000 http://www.maciowa.com/branding/what-are-the-problem-faced-by-the-companies-having-multi-branding#comment-8568 From personal experience of having worked for an organisaiton who had multiple brands I guess the main problem we faced was trying to make each brand stand out as a separate entity yet looking as part of the same organisational banner. This was quite a challenge, but if you get the marketing strategy and concepts right it can be done quite well. I think Cadbury's and Kellogg's are a perfect example.<br><b>References : </b><br> From personal experience of having worked for an organisaiton who had multiple brands I guess the main problem we faced was trying to make each brand stand out as a separate entity yet looking as part of the same organisational banner. This was quite a challenge, but if you get the marketing strategy and concepts right it can be done quite well. I think Cadbury’s and Kellogg’s are a perfect example.
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