Comments on: What is the difference between merchandising and branding? http://www.maciowa.com/branding/what-is-the-difference-between-merchandising-and-branding Marketing, Advertisting & Communication Mon, 26 Dec 2011 09:42:31 +0000 http://wordpress.org/?v=2.7 hourly 1 By: Kathy C http://www.maciowa.com/branding/what-is-the-difference-between-merchandising-and-branding/comment-page-1#comment-8253 Kathy C Sat, 03 Oct 2009 13:02:59 +0000 http://www.maciowa.com/branding/what-is-the-difference-between-merchandising-and-branding#comment-8253 Think of branding as being what your customer thinks about the branded company or product. Branding is also a strategy through which you try to influence what people think about your company or product with an eye to improving profit. Merchandising might be one of the tactics you use to do this. Think of merchandising as the way you sell the company or product. In the case of a retail product, like Tylenol, the packaging and point of purchase materials are part of the merchandising strategy. Do be aware that different people and companies can have different approaches to how broadly they will apply the term "merchandising." Does that help?<br><b>References : </b><br> Think of branding as being what your customer thinks about the branded company or product. Branding is also a strategy through which you try to influence what people think about your company or product with an eye to improving profit. Merchandising might be one of the tactics you use to do this.

Think of merchandising as the way you sell the company or product.
In the case of a retail product, like Tylenol, the packaging and point of purchase materials are part of the merchandising strategy. Do be aware that different people and companies can have different approaches to how broadly they will apply the term "merchandising."

Does that help?
References :

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