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Where can I find out about business branding?

I am looking for any useful information on branding a business.

Here is an article on the theories behind banner advertising. It includes information on branding, ad campaigns, online banners and focusing on a targeted audience vs. wide reach: http://www.banner-advertising.info/banner_advertising_theory/

Here’s an article I just stumbled upon. Talks about how brands use live content to appear as ‘friends’ by having flaws just like real human beings.
http://www.adweek.com/aw/content_display/news/agency/e3i26911e62ce1ee0f7e1a76831de7c8fbf

This entry was posted on Wednesday, November 16th, 2011 at 3:29 am and is filed under branding. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

One Response to “Where can I find out about business branding?”

  1. Here is an article on the theories behind banner advertising. It includes information on branding, ad campaigns, online banners and focusing on a targeted audience vs. wide reach: http://www.banner-advertising.info/banner_advertising_theory/

    Here’s an article I just stumbled upon. Talks about how brands use live content to appear as ‘friends’ by having flaws just like real human beings.
    http://www.adweek.com/aw/content_display/news/agency/e3i26911e62ce1ee0f7e1a76831de7c8fbf
    References :

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