Marketing, Advertisting & Communication in Iowa

How is service marketing different from product marketing? How is it the same?

Product marketing is quite easy than services marketing as I think. Because when you sell a product you are actually selling a thing which physically exists. Add-ons like guarantee, warranty etc can also be provided in product marketing. Whereas, when you sell a service you are selling something that doesn’t exist yet. So it’s a bit tough job to market service as to market a product. In services marketing customer satisfaction is the only way to grow your business.

I am looking to find and take some online workshops/seminars. I am looking for different aspects of customer service, business, and Marketing/Advertising.
I have found a website www.mindleaders.com which seems insightful but only has the customer service side of things.
Anyone know of any others of tried any of these online courses?
I have a good job and just want to further my skills and build a more impressive resume.

http://www.squidoo.com/legitworkathomejob

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Good Luck and Hope it helps!

"I want to get online Business marketing services.like marketing services like lead generation, market research and analysis, search engine optimization, product launch, product promotion- through digital medium,development of website, internet marketing services, e-commerce solution. Can any body give helpful suggestions to me."

"It’s great to put yourself forward, marketing is a very important thing for a business and industry..Marketing is only way to reach among the people..honestly, Facebook is a medium to market your business in a potential and effective way. if you need any kind of online marketing services about business promotion then you need a professionals Virtual Assistance, magicsolv.com is one reliable name in online marketing services..they offers services like Social Media Marketing, Facebook Marketing Services market research and analysis, search engine optimization, product launch, product promotion- through digital medium, development of website there are many kind of thing which improve your sell,, they do more than you think, so i advise you for business promotion and marketing might ask help ! I think they can do better..good luck."

I am going to do a project on marketing mix. Please give me a good or service which will be comfortable to do my project. It should involve maximum phenomenon that comes in the 4P’s. Thank you.

This is just an example, (as its already been used..) Try a similar airline that is the cheapest in your area/country.

Ryanair Case Study.
Ryanair Marketing Mix.

Ryanair is the European low cost airline. Low cost or no frills marketing strategies are of great interest to marketers since the marketing mix employed tends to run in opposition to what makes a great brand - and Ryanair is a great brand and a very successful business. In a nutshell Ryanair sells the cheapest tickets that you can buy (on most occasions).

Its charismatic boss Michael O’Leary has a business model with a central focus on cost reduction (and making money of course!). In around 20 years he has taken Ryanair from a single plane company to become the largest airline in Europe. He had a vision and achieved it through masterful leadership. So how did he do it? How does Michael O’Leary retain his narrow cost focus niche strategy in the face of intense competition? The business simply has lower costs and those costs are passed on to their passengers in the form of low fares.

The branded airlines argue that passengers are willing to pay more for a better level of service. You can pre-assign seats. You get food and drink onboard, and can choose a higher level of service e.g. business class. However the large flag carriers have taken notice of the low-cost model and have employed it as part of their own more differentiated business model.

In 2009 the company settled for 30% of its local Irish rival Aer Lingus after a prolonged takeover bid. Tough trading conditions meant that Ryanair made its first annual loss in 2008/9. O’Leary put this down firmly to rising fuel costs (as did British Airways in the same year). The company also needed to take into account the burden of purchasing its stake in Air Lingus. So in reality things are looking good for Ryanair and its budget operation - since the business aimed to fly double the amount of passengers 2009/10.

Let’s take a closer look at Ryanair’s marketing mix:
Product or Service.

* Low cost, no frills air travel to European destinations.
* There is no free food or drink onboard. Food and drink are income streams. You buy them onboard, or you don’t - take your own food and drink if you like.
* There are other income streams - or ancillary revenue. The company has deals with Hertz car rental, and a number of hotel businesses. So Ryanair takes a commission on ‘up selling’ i.e. ancillary revenue. Other examples include phone cards and bus tickets. About 16% of profit is made this way. This keeps costs lower.

Price

* Ryanair has low fares.
* 70% of seats are sold at the lowest two fares.30% of seats are charged at higher fares. The last 6% are sold at the highest fare
* Ryanair occasionally get in trouble with bodies such as the Advertising Standards Authority (ASA) in the UK over differences between advertised and actual price - in fairness to Ryanair these are rare mistakes.

Place

* Ryanair does not use travel agents so it does not pay agency commissions. It uses direct marketing techniques to recruit and retain customers, and to extend products and services to them (i.e. Customer Relationship Management). This reduces costs.
* You book online over the Internet. This saves them 15% on agency fees.
* They are based in Stanstead in Essex - which is known as a secondary airport. It is new and accessible. It is cheaper to fly from Stanstead than either Heathrow or Gatwick, and since it is less busy Ryanair can turn aircraft around more quickly.
* Many of Ryanair’s destination airports are secondary. For example if you fly to Copenhagen (Denmark) you arrive in Malmo (Sweden) - although it is only a short coach trip over the border. Secondary airports, which tend to be smaller regional airports, depend upon this single carrier - some (it is rumored) paying up to £100, 000 for each additional new route. Costs are lower and aircraft can be turned around faster.
* Keeping aircraft in the air as much as possible is another important part of the low cost jigsaw. However, the company has been challenged by the European Union in relation to anti-competition laws.

Promotion

* They spend as little as possible on advertising.
* They do not employ an advertising agency. Instead all of the advertising is done in-house. In fact O’Leary himself overseas much of the promotion of Ryanair. They use simple adverts that tell passengers that Ryanair has low fares.
* Ryanair employs controversy to promote its business. For example in 2009, the company reasoned that passengers would be charged £1 to use the toilets on board. O’Leary reasoned that passengers could use the terminals at either the destination or arrival airport. This would speed things up. It was reasoned that this is what passengers wanted - since they did not want other passengers leaving their seats and walking the aisles to go to the toilet. O’Leary also a

I have blinkweb currently, but just wondering if I more popular used company like GoDaddy would make a difference in search engine results/traffic?

The site itself is what matters.

Is all of the on page SEO done correctly?
Is everything as search engine friendly as it can be?
Is there an .xml site map?
Is there good quality content that Google would be proud to
send visitors to?

Where you have it built is not the question.
How it’s built is.

I am interested in opening up a Consulting Agency, primarily focusing on Marketing and Advertising. I was trying to find ways to use these two fields in particularly innovative ways. In addition to "traditional" marketing and advertising activities such as marketing plans, advertising plans, market research branding, creative aspects, and so on, i was trying to find some more innovative techniques and services such as mystery shopping, customer satisfaction issues, and employee and employer evaluations. I was wondering if anyone could help me think of some other good ideas on what i could offer in the company, as far as marketing and advertising is concerned. I wanted to also add that i am setting this company up in Greece, and to a great extent, these two fields are quite new and particularly desirable. Thank you all in advance for your time! I appreciate the help!

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I want to get online Business marketing services.like marketing services like lead generation, market research and analysis, search engine optimization, product launch, product promotion- through print and digital medium, development of website, internet marketing services, e-commerce solution. Can any body give helpful sugesstions to me.

Good timing? I’ve extensively read everything about promoting my online store. I’ll try to sum it up for you.

1) do not waste money on buying books "internet advertising. (go to the library)

2) If you decide to advertise a "banner ad" Be sure to use the "Pay per click" method. (usually around a dime for each customer who gets directed to your store.)

3) if money is no object I’d have either Yahoo, or Google create an attractive ad campaign for your company. (big bucks very expensive)

God Bless You

can you make money just by adding more affiliate to yours or do you have to sign up to some of the programs and then make money

You should sign up to an affiliate marketing program. Places like Amazon, Commission Junction and Click bank are the most popular.

I managed to get one email out when I used word, but then with publisher it says I can’t use the email marketing service. There is so little support for this it’s incredibly frustrating!!

The Best (and I mean the very best) solution of
e-mail marketing is Constant Contact……
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I love this service because of the detailed reports
that come with every e-mail I send out.

It tells you which links were clicked , how many times
and by who….

Give it a try I’m sure you will love it as much as as I do

Good Luck

yeah.. i’m in the 11th grade and i couldn’t get into marketing: good and service course because both semester is full. I’m wondering if you really need to take marketing in the 11th grade to get into business in the near future (as in a job)

I am currently taking accounting and economics as my business courses in the 11th grade..

Yes, you need marketing, but no you don’t need it in 11th grade. If you get a college degree, you will take it then, and don’t need the repeat. If you don’t plan on getting a degree (bad idea in my thoughts) you can still take that one class at your local community college.