Vizu launches Ad Catalyst
Wisdom of crowds service moves beyond crowdsourcing.
Vizu is expected to announce on Wednesday its Ad Catalyist, a new service to give advertisers and marketers a better way to measure the effectiveness of their display ads. The new service is a new direction for Vizu, which started out as a self-service polling and market research company. “Market research is still cloaked in mystery,” said Dan Beltramo, CEO and founder of Vizu. With respect to market research, there is this “fear” about the process unless the research is done by PhD’s vs.
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http://www.vator.tv/news/show/2008-09-16-vizu-launches-ad-catalyst
Duration : 0:8:56
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