What is a good graduate degree for the field of market research?

I have a B.A. in Diplomacy & Foreign Affairs and want to pursue a career in market research. More specifically, I want to work with focus groups. What would be a good graduate degree for me to pursue?

Thanks in advance.

University of Georgia and the University of Wisconsin (Madison - I think) offer MA programs focused on market research.
There are two very well-respected training programs focus group moderator training:
–> www.rivainc.com/RIVA-Moderator-Training and
–> www.burkeinstitute.com
I’d suggest getting some experience at a full-service market research company first. (find one at www.greenbook.org) THEN get your moderator training and/or graduate degree.

This entry was posted on Wednesday, July 15th, 2009 at 7:33 am and is filed under market research. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

2 Responses to “What is a good graduate degree for the field of market research?”

kapy on July 15th, 2009 at 12:54 pm

M.P.A. Master’s in Public Administration. I’m currently working on my MPA and there are many different areas where you can emphasize.
References :
Qs_and_As on July 15th, 2009 at 1:38 pm

University of Georgia and the University of Wisconsin (Madison - I think) offer MA programs focused on market research.
There are two very well-respected training programs focus group moderator training:
–> http://www.rivainc.com/RIVA-Moderator-Training and
–> http://www.burkeinstitute.com
I’d suggest getting some experience at a full-service market research company first. (find one at http://www.greenbook.org) THEN get your moderator training and/or graduate degree.
References :
Been in the market research industry for 14 years as a client and consultant.

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