Comments on: does anyBody know the definition of market segmentation plz?

By: Merlina

Merlina — Sun, 01 Nov 2009 02:27:59 +0000

To break your target market down into smaller chunks to more closely target a product/advertising campaign etc.

So, for example, your target market might be 18-25 years olds and the particular segment of that market you might be aiming at might be students in full-time Higher Education.

From there you would be able to perform other marketing exercises such as customer profiling

Similarly you might identify which segment of the market you did not consider to be your audience. In this example, for eg, you might consider that unemployed teenagers with no qualifications were an ‘excluded segment’ who you didn’t want to hear from in market research etc
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By: The Reason

The Reason — Sun, 01 Nov 2009 02:10:59 +0000

Markets are usually segmented by demographics, psychographic, or behavioral differences. You basically segment the overall market into smaller segments of people that you can satisfy (better than your competition) with your product/service.
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By: Kdl...xx

Kdl...xx — Sun, 01 Nov 2009 01:54:59 +0000

something like dividing the market into separate categories..i think...
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