explain how business to business bases differ from consumer bases in market segmentation?
(explanation of similarities and differences between business to business bases and consumer bases in market segmentation)
They are not that much different. With both you are trying to understand your buyers persona profiles and behavioral hot buttons.
With both I would advise the fewer segments you use the better
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December 2nd, 2009 at 6:36 pm
They are not that much different. With both you are trying to understand your buyers persona profiles and behavioral hot buttons.
With both I would advise the fewer segments you use the better
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