Explicit vs. Implicit Market Segmentation
This video brief contrasts traditional market segmentation based on explicit customer factors (e.g. demographics) with segmentation based on implicit factors (observed buying patterns). We propose the use of hybrid segmentation approaches to maximize the benefits that can be obtained from a given pool of available data. Produced by Sensorlytics LLC, www.sensorlytics.com
Duration : 0:7:49
[youtube RiAXqrjp08w]
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