importance of market segmentation?

what is the importance of market segmentation? Why do they emphasize it when creating and marketing their products.?

You can’t sell something that everybody wants, so you have to pick out a certain target market.

For example, it’s a waste of advertising money to buy an ad for tampons in Sports Illustrated.

This entry was posted on Monday, September 21st, 2009 at 8:21 am and is filed under market segmentation. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

One Response to “importance of market segmentation?”

Jeff on September 21st, 2009 at 1:29 pm

You can’t sell something that everybody wants, so you have to pick out a certain target market.

For example, it’s a waste of advertising money to buy an ad for tampons in Sports Illustrated.
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