Comments on: importance of market segmentation? http://www.maciowa.com/market-segmentation/importance-of-market-segmentation Marketing, Advertisting & Communication Tue, 22 May 2012 03:40:00 +0000 http://wordpress.org/?v=2.7 hourly 1 By: Jeff http://www.maciowa.com/market-segmentation/importance-of-market-segmentation/comment-page-1#comment-8167 Jeff Mon, 21 Sep 2009 18:29:59 +0000 http://www.maciowa.com/market-segmentation/importance-of-market-segmentation#comment-8167 You can't sell something that everybody wants, so you have to pick out a certain target market. For example, it's a waste of advertising money to buy an ad for tampons in Sports Illustrated.<br><b>References : </b><br> You can’t sell something that everybody wants, so you have to pick out a certain target market.

For example, it’s a waste of advertising money to buy an ad for tampons in Sports Illustrated.
References :

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