Market segmentation: a case study
An example of how knowing your market segments will help you to avoid th price commodity trap. From www.oxlearn.com
Duration : 0:4:43
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there are 4 types …
there are 4 types of customers
outgoing adventurous, loud
price sensitive, need price plan
needs time to contemplate,
comfort level,
majority respond to “see”
about 15% respond to “sound”
1-2% respond to “feel”