Market Segmentation and Targeting
Dr. Capon talks with Ron Boire, former Executive Vice president of Global Merchandising at Best Buy, about its Market Segmentation and Targeting Efforts.
Duration : 0:5:18
[youtube 4aICIVOl3JU]
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It was great to …
It was great to find this outside resource to help our entrepreneurs examine the concept of market segmentation. Focused business content on YouTube is still rare but with great pieces like this perhaps it will inspire others to share.