Comments on: Segmentation and market research?

By: Predictor

Predictor — Fri, 06 Nov 2009 00:52:59 +0000

1. Certainly, yes.

2. For market research: too little data per segment. For production: too much customization to justify added cost.

3. Two things: 1. Too little data overall and 2. Too little business volume to justify hiring a specialist.
References :

By: Qs_and_As

Qs_and_As — Fri, 06 Nov 2009 00:37:59 +0000

1) It all depends on the size of your niche and the reach your company has (e.g. clicks vs bricks)
2) Don’t over-think it, but regularly evaluate whether your segments are (a) valid, and (b) appropriate. YOu may find that several segments can be combined into one.
3) Biggest limitation is the resources (time & money).
References :

By: NC

NC — Thu, 05 Nov 2009 23:54:59 +0000

1) Yes.

2) You custom-produce instead of mass-producing, thereby increasing your costs.

3) Lack of professional background in marketing (samples are too small, understanding of statistics is limited, etc.)
References :

By: scottw2100

scottw2100 — Thu, 05 Nov 2009 23:27:59 +0000

Yes….micro segments could drive up the cost of each customized product or service.

Re: Research….poor questioning and sampling. For example…Ford asked Edsel buyers if they were satisfied with the car….they were but there were not enough of them….the rejectors were never asked "whatt is lacking from the Edsel?"
References :
I’m a areer researcher starting a small business in TX