What are advantages and disadvantages of mass market against segmentation?

Posted on July 31st, 2009 by admin in market segmentation |


Benefit of segmentation - targeted ( and herefore cheaper) advertising.

One Response

  1. Nick P Says:
    July 31st, 2009 at 2:16 pm

    Benefit of segmentation - targeted ( and herefore cheaper) advertising.
    References :

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