Benefit of segmentation - targeted ( and herefore cheaper) advertising.
This entry was posted
on Friday, July 31st, 2009 at 9:11 am and is filed under market segmentation.
You can follow any responses to this entry through the RSS 2.0 feed.
You can leave a response, or trackback from your own site.
One Response to “What are advantages and disadvantages of mass market against segmentation?”
Benefit of segmentation - targeted ( and herefore cheaper) advertising.
References :