Marketing, Advertisting & Communication in Iowa

What is the BEHAVIORAL APPROACH to MARKET SEGMENTATION

it is defining different groups of your target based on their bahaviors…ie. this group likes to go to the movies, this like prefers to stay home and watch DVDs, this group prefers to hit the bars.

One Response

1. briley_can Says:
   July 1st, 2009 at 8:45 am

   it is defining different groups of your target based on their bahaviors…ie. this group likes to go to the movies, this like prefers to stay home and watch DVDs, this group prefers to hit the bars.
   References :

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