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What is the BEHAVIORAL APPROACH to MARKET SEGMENTATION?

What is the BEHAVIORAL APPROACH to MARKET SEGMENTATION

it is defining different groups of your target based on their bahaviors…ie. this group likes to go to the movies, this like prefers to stay home and watch DVDs, this group prefers to hit the bars.

This entry was posted on Wednesday, July 1st, 2009 at 3:33 am and is filed under market segmentation. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

One Response to “What is the BEHAVIORAL APPROACH to MARKET SEGMENTATION?”

  1. it is defining different groups of your target based on their bahaviors…ie. this group likes to go to the movies, this like prefers to stay home and watch DVDs, this group prefers to hit the bars.
    References :

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