“All Marketers are Liars” - Seth Godin speaks at Google
Seth Godin is the author of six bestsellers, including Permission Marketing, an Amazon Top 100 bestseller for a year and a Fortune Best Business Book. His newest book, All Marketers are Liars , has already made the Amazon Top 100 and has inspired its own blog. Seth is also a renowned speaker, and was recently chosen as one of “21 Speakers for the Next Century” by Successful Meetings Magazine and is consistently rated among the best speakers by the audiences he addresses. Seth was founder and CEO of Yoyodyne, an interactive direct marketing company, which Yahoo! acquired in late 1998. He holds an MBA from Stanford, is a contributing editor to Fast Company magazine, and was called “the Ultimate…
Duration : 0:48:1
[youtube AZnYRaQfjK4]
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Nice work. keep it …
Nice work. keep it up. mean time come for social media marketing for esteembpo**com
Nice work. keep it …
Nice work. keep it up. mean time come for social media marketing for esteembpo**com
He is a good …
He is a good speaker, but does he just comment on things that have happened, yet provide no real insight for future strategy ? e.g. hey look isnt google great, look what is has done, it achieved this because of x, y and z - well yeah ??
quite incredible, …
quite incredible, clean fresh and candid…i loved it..back to grassroots..The people…what is this resolving…telling a story…love woman leg poker story!
madeline correia
im so sorryz guyz …
im so sorryz guyz will find a bloody body in your closet hanging there haunting you and will kill you and ur family and if u want to stop this just sends this to 6 videos in 30 mins or this will happen good luck!!
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Juice… fool
Juice… fool
03:18 “you guys …
03:18 “you guys have jews. lots and lots of jews. the challenge isn’t ‘do you have enough jews?’cause you do. the challenge is ‘what are you going to do with it?’. because if you market the jews properly you won’t end up like digital.”
One of the keys to …
One of the keys to successful marketing is partnerships that are unique. Its easy to forget that marketing isn’t simply competitive, but synergistic - ie the IPOD and music industry. Everyone wants to consume music (old or new) but the challenge is to find out how something everyone wants, like music, with your fashion, your drink, your food, your water, and the tie in gives you attention an otherwise boring product wouldn’t have. Just one example of buzz marketing.
brilliant if u get …
brilliant if u get it …. it can make u rich!
Seth Godin is …
Seth Godin is awesome.
Seth Godin is …
Seth Godin is amazing. This was an amazing video.
Thank you Seth for sharing and I can’t wait to read your books
I’m a marketing …
I’m a marketing intern at Fat Atom Internet Marketing, and even in my first few weeks as a marketer Seth Godin has taught me a lot about how people think, and the best ways to talk with people about products. Actually we have a page called Authentic Marketing that is basically dedicated to Seth Godin.
Really great talk. …
Really great talk. Some really cool Q&A too. Fun to look at it with 20/20 hindsight re: Google Maps, Mini, etc.
I really liked your …
I really liked your channel and this video. If you need any help getting this video exposed I use a site called tubeviews.(net) It has really helped like 20 of my main videos get to the top in position. Its nice.
THIS WORKS! Its amazing.. THANK YOU SO MUCH DUDE!!!!!!
1) make something …
1) make something worth talking about
2) tell it to people who want to hear from you
3) they do the marketing
4) get permission from them to tell them next time
“you end up not trying to find customers for your products, but products for your customers”
I love that part.
How would …
How would permission marketing be implemented for a small taxi company with 250 independent drivers?
You can message me if you have any thoughts on it. Thank you.
I agree, it’s …
I agree, it’s shocking though how so many companies don’t bother with any of this though, ‘traditional marketing’ still has some juice left i’d say.
(i live in the UK)
I wonder what …
I wonder what Google cut out around 44:30 when the Google Maps question started to become really interesting
Seth Godin has …
Seth Godin has truly become THE industry leader. He really gets it when it comes to all things marketing. I love all of his books and can’t wait to read Tribes!