The greatest market space opportunity for marketers lies in its potential for creating form utility. Explain?
The greatest market space opportunity for marketers lies in its potential for creating form utility. Explain how form utility contributes to customer value through communication, customization, and choice.
Form utility can be defined as all activities which can be used to change the appearance or composition of a good or service to make it more attractive to potential and actual users.
If your product is of poor quality or has no useful utility no matter how good your marketing campaign is you can not save it from failing to create any sale.
Marketers need to find out what customers want. Are they satisfied with the existing products or service they consume. Improving their knowledge about the consumers they can develop better products or services which would appeal to larger mass.
This can be anything price, packaging, after sales service etc. Take a example of Dell computers. Instead of selling standard PC to every consumers , Dell offered customers option of customisation according to their needs. Dell could defeat giants like IBM and HP which were selling standard PCs to every consumers.
Form utility can be defined as all activities which can be used to change the appearance or composition of a good or service to make it more attractive to potential and actual users.
If your product is of poor quality or has no useful utility no matter how good your marketing campaign is you can not save it from failing to create any sale.
Marketers need to find out what customers want. Are they satisfied with the existing products or service they consume. Improving their knowledge about the consumers they can develop better products or services which would appeal to larger mass.
This can be anything price, packaging, after sales service etc. Take a example of Dell computers. Instead of selling standard PC to every consumers , Dell offered customers option of customisation according to their needs. Dell could defeat giants like IBM and HP which were selling standard PCs to every consumers.
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