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What makes young people more vulnerable to marketers?

I need to write an essay about how young people are more vulnerable to marketers than an older age group (people in their 20’s, 30’s, 40’s or older)?

1. Because young people are, by their youth and inexperience, more impressionable.
2. They become vulnerable because marketers look at the young as a special target, and are barraged with information. They are a special target for 2 things : most of them do not yet have solid brand preferences, and can still be won over, and most of all because they are the future adults and big spenders. Better to win them now.

This entry was posted on Friday, April 9th, 2010 at 5:43 pm and is filed under marketers. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

6 Responses to “What makes young people more vulnerable to marketers?”

  1. coz young ppl are less mature and fall in the "trap" of sweet words of marketers….older ppl on the other hand have passed thru all this gimmicks of marketers and scare them (marketers) away..
    References :

  2. Less experience with life so more trusting.

    Research comes before an essay.

    http://ca.search.yahoo.com/search?ei=utf-8&fr=slv1-&p=%20marketing%20teens&ei=UTF-8&type=
    References :

  3. They are more materialistic and lack common sense.
    Fashion, gadgets is a big deal for them to show off. They have not yet learnt the restraints of adults who are working and balancing life style, budget..etc.
    They still leave in la la land !
    Being popular is a must too with them..who has got the brand names, the piercings, tatoos…

    This compensates for lack of…fill the blank.
    References :

  4. Younger people tend to be less cynical. There lack of experience allows a belief that more often than not something can be had for nothing, rather than the other way around. They also believe in an inherent goodness in everyone not expecting that some people are just bad.
    References :

  5. They have not experienced debt, made monthly payments, or had taxes. nor have they true concept of the value of money.
    References :

  6. 1. Because young people are, by their youth and inexperience, more impressionable.
    2. They become vulnerable because marketers look at the young as a special target, and are barraged with information. They are a special target for 2 things : most of them do not yet have solid brand preferences, and can still be won over, and most of all because they are the future adults and big spenders. Better to win them now.
    References :
    Recently retired adman, and most clients define the youth either as primary or a strong secondary target.

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