Comments on: What makes young people more vulnerable to marketers? http://www.maciowa.com/marketers/what-makes-young-people-more-vulnerable-to-marketers Marketing, Advertisting & Communication Wed, 23 May 2012 02:08:34 +0000 http://wordpress.org/?v=2.7 hourly 1 By: @wrestler@ http://www.maciowa.com/marketers/what-makes-young-people-more-vulnerable-to-marketers/comment-page-1#comment-9550 @wrestler@ Sat, 10 Apr 2010 05:04:59 +0000 http://www.maciowa.com/marketers/what-makes-young-people-more-vulnerable-to-marketers#comment-9550 1. Because young people are, by their youth and inexperience, more impressionable. 2. They become vulnerable because marketers look at the young as a special target, and are barraged with information. They are a special target for 2 things : most of them do not yet have solid brand preferences, and can still be won over, and most of all because they are the future adults and big spenders. Better to win them now.<br><b>References : </b><br>Recently retired adman, and most clients define the youth either as primary or a strong secondary target. 1. Because young people are, by their youth and inexperience, more impressionable.
2. They become vulnerable because marketers look at the young as a special target, and are barraged with information. They are a special target for 2 things : most of them do not yet have solid brand preferences, and can still be won over, and most of all because they are the future adults and big spenders. Better to win them now.
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Recently retired adman, and most clients define the youth either as primary or a strong secondary target.

]]> By: Curtis http://www.maciowa.com/marketers/what-makes-young-people-more-vulnerable-to-marketers/comment-page-1#comment-9549 Curtis Sat, 10 Apr 2010 04:34:59 +0000 http://www.maciowa.com/marketers/what-makes-young-people-more-vulnerable-to-marketers#comment-9549 They have not experienced debt, made monthly payments, or had taxes. nor have they true concept of the value of money.<br><b>References : </b><br> They have not experienced debt, made monthly payments, or had taxes. nor have they true concept of the value of money.
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]]> By: John S http://www.maciowa.com/marketers/what-makes-young-people-more-vulnerable-to-marketers/comment-page-1#comment-9548 John S Sat, 10 Apr 2010 04:13:59 +0000 http://www.maciowa.com/marketers/what-makes-young-people-more-vulnerable-to-marketers#comment-9548 Younger people tend to be less cynical. There lack of experience allows a belief that more often than not something can be had for nothing, rather than the other way around. They also believe in an inherent goodness in everyone not expecting that some people are just bad.<br><b>References : </b><br> Younger people tend to be less cynical. There lack of experience allows a belief that more often than not something can be had for nothing, rather than the other way around. They also believe in an inherent goodness in everyone not expecting that some people are just bad.
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]]> By: Isabelle http://www.maciowa.com/marketers/what-makes-young-people-more-vulnerable-to-marketers/comment-page-1#comment-9547 Isabelle Sat, 10 Apr 2010 04:04:59 +0000 http://www.maciowa.com/marketers/what-makes-young-people-more-vulnerable-to-marketers#comment-9547 They are more materialistic and lack common sense. Fashion, gadgets is a big deal for them to show off. They have not yet learnt the restraints of adults who are working and balancing life style, budget..etc. They still leave in la la land ! Being popular is a must too with them..who has got the brand names, the piercings, tatoos... This compensates for lack of...fill the blank.<br><b>References : </b><br> They are more materialistic and lack common sense.
Fashion, gadgets is a big deal for them to show off. They have not yet learnt the restraints of adults who are working and balancing life style, budget..etc.
They still leave in la la land !
Being popular is a must too with them..who has got the brand names, the piercings, tatoos…

This compensates for lack of…fill the blank.
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]]> By: Kelle http://www.maciowa.com/marketers/what-makes-young-people-more-vulnerable-to-marketers/comment-page-1#comment-9546 Kelle Sat, 10 Apr 2010 03:57:59 +0000 http://www.maciowa.com/marketers/what-makes-young-people-more-vulnerable-to-marketers#comment-9546 Less experience with life so more trusting. Research comes before an essay. http://ca.search.yahoo.com/search?ei=utf-8&fr=slv1-&p=%20marketing%20teens&ei=UTF-8&type=<br><b>References : </b><br> Less experience with life so more trusting.

Research comes before an essay.

http://ca.search.yahoo.com/search?ei=utf-8&fr=slv1-&p=%20marketing%20teens&ei=UTF-8&type=
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]]> By: Joker http://www.maciowa.com/marketers/what-makes-young-people-more-vulnerable-to-marketers/comment-page-1#comment-9545 Joker Sat, 10 Apr 2010 03:48:59 +0000 http://www.maciowa.com/marketers/what-makes-young-people-more-vulnerable-to-marketers#comment-9545 coz young ppl are less mature and fall in the "trap" of sweet words of marketers....older ppl on the other hand have passed thru all this gimmicks of marketers and scare them (marketers) away..<br><b>References : </b><br> coz young ppl are less mature and fall in the "trap" of sweet words of marketers….older ppl on the other hand have passed thru all this gimmicks of marketers and scare them (marketers) away..
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