What is the marketing term of offering a deal to discourage service cancellation?
Is there a given name for the kind of offer customer service representatives give to customers who are contemplating canceling their current service? (Such as offering a lower monthly rate or throwing in extras to discourage a customer from canceling a cable subscription.)
There are sections in a call center designed to save a client or the proper term would be retention. These callers are the ruthless closers that it is their job to save your business. They will offer you services and close. Most rooms will focus on the incentive and make it a soft sell. I signed up for a credit card at a ball game knowing I shouldn’t qualify, but wanted the gift, and they slammed me with a lower quality card and they were ruthless in trying to keep me there. I had a problem with Direct TV with moving within a year of my installation, they charged me $200, but threw in $200 in incentives to even it out. Cable is cut throat, especially in this economy. Good Luck
product not matter, any product we can market, with skill of marketting .
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no sites
There are sections in a call center designed to save a client or the proper term would be retention. These callers are the ruthless closers that it is their job to save your business. They will offer you services and close. Most rooms will focus on the incentive and make it a soft sell. I signed up for a credit card at a ball game knowing I shouldn’t qualify, but wanted the gift, and they slammed me with a lower quality card and they were ruthless in trying to keep me there. I had a problem with Direct TV with moving within a year of my installation, they charged me $200, but threw in $200 in incentives to even it out. Cable is cut throat, especially in this economy. Good Luck
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Perhaps "retention incentives".
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