By: pxpdoo

pxpdoo — Wed, 02 Dec 2009 23:21:59 +0000

Think symbiotic relationships. You help me and I’ll help you.
Could be as simple as a sign in each store promoting another, or coupons, in each for the other, etc.
No money even has to change hands between the stores, and usually doiesn’t.
It IS a scheme, yes, but it’s an honest one that doesn’t hurt anyone.
References :
Marketing Awesomeness

By: janetlyn

janetlyn — Wed, 02 Dec 2009 23:13:59 +0000

Usually it’s targeted toward a demographic that both stores or products share, there’s really no scheme, say a company like the Limited has a promotion. They also own Bath and Body works as well as Victoria’s Secret… So if you can make money at one business, why not fluff the other businesses as well, or say there’s Tree Top Apple Sauce and Frigo’s Cheese Sticks, the two products can both easily fit into a lunchbox for the little one… Both companies win if there’s a special offer or coupon…
References :

Comments on: How does cross promotion principle work for malls?

By: pxpdoo

By: janetlyn