Comments on: What promotion mix categories are being used on the Internet to promote products and services? http://www.maciowa.com/promotion/what-promotion-mix-categories-are-being-used-on-the-internet-to-promote-products-and-services Marketing, Advertisting & Communication Wed, 23 May 2012 03:42:41 +0000 http://wordpress.org/?v=2.7 hourly 1 By: Jim L http://www.maciowa.com/promotion/what-promotion-mix-categories-are-being-used-on-the-internet-to-promote-products-and-services/comment-page-1#comment-8556 Jim L Thu, 10 Dec 2009 08:36:59 +0000 http://www.maciowa.com/promotion/what-promotion-mix-categories-are-being-used-on-the-internet-to-promote-products-and-services#comment-8556 An example of personal selling is when those annoying pop ups come up asking if you want to chat with a customer service person. Direct marketing is selling directly from a web site, not just using it to promote products. Dell would be an example of direct marketing. Sales promotion would be offering accessories free or at a special price with an order of a laptop, as an example. Direct mail (e-mail) is used a lot by Amazon - they track your searches and purchases on Amazon's web site and then send emails with products similar to those you have bought in the past (same topic of a book, for instance, or same artist for CDs or MP3s)<br><b>References : </b><br> An example of personal selling is when those annoying pop ups come up asking if you want to chat with a customer service person.

Direct marketing is selling directly from a web site, not just using it to promote products. Dell would be an example of direct marketing.

Sales promotion would be offering accessories free or at a special price with an order of a laptop, as an example.

Direct mail (e-mail) is used a lot by Amazon - they track your searches and purchases on Amazon’s web site and then send emails with products similar to those you have bought in the past (same topic of a book, for instance, or same artist for CDs or MP3s)
References :

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