Schedule/Register
ONLINE REGISTRATION IS NOW CLOSED. If you are still interested in attending the event we will be accepting registrations at the door. |
strategysummit08 – Take your ideas to the next level.
Thursday, April 10 – 3:30 – 7:30 p.m.
Waterloo Elks Club, 407 E. Park Avenue – Downtown Waterloo, across from Lincoln Park
DOWNLOAD the Strategy Summit 08 Brochure
with the guest, session, printed registration form, driving directions, local hotel information and more.
See the:
Special Guests
Great Session Schedule
For questions, please contact Tricia Burkhardt (tburkhardt@morganmyers.com) or Mike Tyer (m.tyer@hellman.com).
Aaron Keller – Capsule
Minneapolis
www.capsule.us
Aaron helps brands understand themselves through research and distinguish themselves through design. He is a former adjunct professor of marketing at the University of St. Thomas and is the author of the new book “Design Matters: Logos 01,” the first of a series. Keller has worked with major brands including: Capital One, Target, Honeywell, Fisher-Price, Cargill, Byerly’s, 3M and many more.
David Denham – Colle+McVoy
Minneapolis
www.collemcvoy.com
As director of strategic initiatives, David collaborates with creative and account teams to foster holistic thinking and “identify white spaces in a brand’s business before it even knows the white space exists.” Brand experience includes RadioShack, Colgate-Palmolive, Field & Stream, Groovy Girls, Hill’s Pet Nutrition, PepsiCo and Gucci.
Ed Bennett – Colle+McVoy
Minneapolis
www.collemcvoy.com
As design director, Ed applies a lifetime of creativity to real business initiatives: from BMW to Jim Beam, Lee Jeans, Minnesota State Lottery, Nikon, Nestlé Purina, Nordstrom, Red Wing Shoes and Winnebago Industries. Ed also lectures on design throughout the country, has been an instructor at Miami Ad School and started his own design firm.
Mike Fetrow – Colle+McVoy
Minneapolis
www.collemcvoy.com
As executive creative director, Mike has the ability to see the creative potential in anyone and everyone, and then wring every single ounce of it out of them like water out of a wet rag. With this ethos, Mike challenges his fellow creatives to dig deeper, take risks and, perhaps most important, have fun while doing it. Brand experience includes Porsche, Formica, Cool from Nestea, Red Wing Shoes, Minnesota State Lottery, United Airlines and Holiday Inn Express.
Scott Belsky – Behance
New York
www.behance.com
Belsky believes that the greatest breakthroughs across all industries are a result of creative people and teams that are especially productive. As such, he has committed his professional life to help organize creative individuals, teams and networks through products and services that boost productivity in the Creative Professional Community. Belsky has interviewed hundreds of creative professionals and teams, always asking the question, “How do you make ideas happen?” He has spoken on how to boost productivity in the creative community on ABC News and MSNBC.
Generating Ideas & Strategic Design
speaker: Ed Bennett, Design Dir. and Mike Fetrow, Exec. Creative Dir. – Colle+McVoy session description: Coming up with good ideas can be a grueling process. But like most things, what comes out is based on what goes in. Leveraging a client case study, Ed and Mike will discuss their design method which yields sound, strategic- based ideas rooted in the DNA of a client’s brand that ultimately delivers against a client’s objectives.
Make an Impact Amidst Bureaucracy
speaker: Scott Belsky, Founder – Behance session description: Scott will lead us through a case study in how his example creative team suffers from lack of motivation and seemingly accepts a competitive disadvantage. He will offer possible solutions so you and your team are not excluded from the “cool and challenging work” and are not regarded as the “poster people.”
Asking the Right Questions & Selling Your Ideas
speaker: David Denham, Director of Strategic Initiatives – Colle+McVoy session description: How can we get our clients excited about our creative ideas for their business? Understanding where you are in the “relationship staircase,” asking the right questions up front, and anticipating objections can help you sell your ideas and show your clients how these ideas will help achieve their business goals.
Making Ideas Happen
speaker: Scott Belsky, Founder – Behance session description: Behance has interviewed hundreds of especially productive creative teams. From their research, they have developed a series of tips and best practices for boosting productivity in creative environments and making ideas happen. In this session, Scott will discuss tips, as well as a methodology for managing the components of creative projects.
Design + Business — Understanding the Relationship - Keynote
speaker: Aaron Keller, Founding Partner – Capsule session description: Business and design are metaphorically, and sometimes physically worlds apart. While design swims in the vast ocean of emotion, business tirelessly pays tribute to the almighty number. Aaron will talk about the relationship between these two entities; both metaphorically in how design can impact business, and practically in how each can understand the other better.
