Google Tech Talks
August 6, 2008
ABSTRACT
Web advertising, hasn’t delivered its potential value to advertisers. This is partcularly true for contextual advertisement. The main problem is that the marriage of ad and the content of a page is based on algorithms that do not offer satisfactory results in understanding the actual meaning of the content of a [...]
Learn basic Google AdWords optimization strategies: account structure, ad text, and keywords.
Duration : 0:56:54
Seth Godin is the author of six bestsellers, including Permission Marketing, an Amazon Top 100 bestseller for a year and a Fortune Best Business Book. His newest book, All Marketers are Liars , has already made the Amazon Top 100 and has inspired its own blog. Seth is also a renowned speaker, and was recently [...]
Google Tech Talks
June 23, 2007
ABSTRACT
Marissa Mayer, Vice President, Search Products & User Experience, leads the product management efforts on Google’s search products — web search, images, groups, news, Froogle, the Google Toolbar, Google Desktop, Google Labs, and more. She joined Google in 1999 as Google’s first female engineer and led the user interface and webserver [...]