Explicit vs. Implicit Market Segmentation
This video brief contrasts traditional market segmentation based on explicit customer factors (e.g. demographics) with segmentation based on implicit factors (observed buying patterns). We propose the use of hybrid segmentation approaches to maximize the benefits that can be obtained from a given pool of available data. Produced by Sensorlytics LLC, www.sensorlytics.com
Duration : 0:7:49
Malcolm McDonald Marketing Masterclass
Teaser of video lecture by world class marketeer, Prof. Malcolm McDonald.
Duration : 0:2:4
Demographics Online from Experian
The one-stop shop for quick, clear and actionable demographic data
Do you need access to demographic information? If the answer is yes, subscribe to Demographics Online. You can get access to UK census data, and award winning market segmentation data in simple, easy to read, local area information reports specified by you. The report packs include sections on population statistics, age analysis, employment data and many others. The interactive mapping section allows you to map drive-times around your locations and view your customers.
Duration : 0:3:27
Market Research
Entrepreneurship professor Ignacio de la Vega speaks about the main contents of industry/market research in order to have basic information for successful business planning.
Area: Entrepreneurship
Duration : 0:5:20
The Product Life Cycle
A practical example of product life cycle. From innovators to early adopters, when is the right time to push your product further? From http://www.oxlearn.com
Duration : 0:6:59
www.MarketingPlanNOW.com - Market Segmentation (1)
The importance of segmenting is uncontested, but should we segment the targeted audiences only by demographics, etc., as we can learn from most of the marketing literature? No!
This first video (out of two) illustrates how we can segment “by needs” as marketing is mainly about catering to needs. Not how many people watch this video, but “Why” do you watch the video - what are your needs to do so?
The second video (out of two) shows how we can segment our customer-base by loyaly (Data-base Marketing) and includes the understanding that there are several levels of segmenting the demand as the person who buys the product is unnecessarily the one who pays for it nor the one who consumes it.
Duration : 0:8:48
How to Advertise to market segments
Tailor your advertising to market segments and media type. Effective communication strategies must take into account not only the individuals, but also how they approach different media. http://www.oxlearn.com
Duration : 0:3:26
Marketing Segmentation, Targeting, and Positioning
Marketing Segmentation, Targeting, and Positioning. This clip contains no sound and can be easily used as a study aid. More videos at http://www.computershopsite.com
Duration : 0:6:1
Free Trial of Target Market Analysis Program
This video shows how to conduct instant, customized target market analysis.
You can get a free trial at www.automarketanalysis.com
Duration : 0:4:18
How to Segment a Market Easily
http://www.strategicmarketsegmentation.com/ebook-sales.php
Learn to target your market using a new, simple market segmentation process.
Duration : 0:1:13